3x founder with 1 exit. 2x dad. Former BJJ now aspiring golfer. Currently building @illumichathq.
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Scaled one business to exit and turned another into my family business.
That's what I'd tell you if you asked about my career highlights...but there's more to it and so, here's an intro:
I'm Greg, a coder who's currently building my third startup, @illumichathq. It's a hybrid (AI + human agent) customer support platform for anyone spending hours manually resolving customer tickets.
Sounds cool? Try for free: app.illumichat.com/login/
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I remember not so long ago when @joncphillips had less than 1k followers.
Through consistency and targeted messaging he’s now at over 10k in a few short months. Great example for us all!
Keep it goin’ 💪💪
Update on SEO Dash (yes I bought the domain already, yes it happened fast).
Adding auth, settings, more tools, and cleaning up all the garbage code I wrote when I was just building it for myself, and also figuring out pricing for a hosted version.
The open source repo will go public when I stop being embarrassed by my commit history.
I've been dogfooding this for almost two weeks and it's genuinely useful, if I do say so myself.
The part I'm most excited about is the AI agent I'm building in there. It can call tools (like 30+), pull your data, and actually do things for you, either from the dashboard or straight from WhatsApp.
Also, I need a better logo, I know.
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We decided to become Shopify-centric in a moment.
One second we had an entire plan and the next, we find ourselves in a completely different arena.
But change is important when you’re building a startup.
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Good marketing targets emotion.
Great marketing is strategic with the emotion it targets.
You should always choose the great marketing.
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It’s been two weeks since we pivoted to becoming a Shopify-centric platform.
✅Email sequences
✅Homepage copy
✅App sent for App Store approval
✅ICP and selling point defined
Now, ready to publish more pages.
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People forget what you posted two days later. That’s how social media algorithms work.
You need to be consistently online to make an impact here. And it’s not always easy.
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People talk a lot about marketing, but have you ever thought how important MARKET RESEARCH is?
It is the basis on which marketing works. What's the point if you don't know what your product is competing against?
It's pointless.
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Most products don't die because they're bad but because:
- they don't solve a specific problem
- they try to sell to everyone
The problem isn't that they're built with Claude, but that they weren't built for anyone.
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Best way to market your product:
Use it for personal tasks. Share how it works for you online.
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I've been coding for 25 years, but:
- I've also shipped multiple successful (and failed) products
- I've also learned marketing for my business
- I've also collected feedback all by myself
Point is: The more you do, the better you get at it. Just keep going.
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Customer-facing products are always a success.
So make sure to fix your:
- feedback collection
- customer service
Customers always notice broken systems. Fix them before they notice yours.
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People don't want your product features.
They want:
- their pain solved
- their dream outcome
- their problem's best solution
Give them that in your marketing offer.
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The best way I learned to make offers:
Get a real ROI story. Not the "it's annoying" kind. More like "it saves 5 hours a week".
The more concrete the better.
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I'm an introvert, but half of the best projects in my career came through my network.
Building solo is great but to sustain a business in the long run, genuine relationships will always win.
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If you want to stand out of your competition:
- Know your competitors inside-and-out
- Find a gap they aren't marketing for
- Make your product tagline around it
That's what I do (and it works).
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Consistency never meant showing up everyday.
Think about it: If you're "consistent" with zero breaks, won't you burn out?
In reality, consistency is about taking breaks but never actually falling off the track. It's healthy to do so.
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If your startup isn't growing, it's probably because you're marketing it to the wrong audience.
That's the mistake I made at first.
When something isn't working, always go back to the basics.
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