A client recently started writing online and asked what I thought of using AI to write.
Here’s what I told him:
(For reference, he sent me two pieces of content: one he wrote, one Claude edited.)
The AI version is ‘slightly’ better technically. But when you use AI, it strips away your voice. If any of your readers use AI regularly, they will pick up on the ‘feeling’ that you are using Claude. This isn’t good because people enjoy reading content when they feel an emotional connection.
But that isn’t the main issue.
The main problem with outsourcing your writing to AI is that you are outsourcing your thinking. Every day you write is a day you sharpen your thoughts. You become clearer, more concise, and more compelling. And not just when you write, but when you speak, too.
Getting AI to write for you may save you some time. But it will lump you in with the crowd and stop you from creating a persuasive voice in your space.
Short-term gain, but a high long-term cost.