your users will keep paying you in the months they don't even use your product
and they'll think they're winning
here's the pricing trick
you sign up at $20
month 2, $18
month 3, $16
every month you stay, it gets cheaper
by month 6 you're paying $10 and you haven't opened the app in weeks
any other sub, you'd cancel right there
but this one? cancel and you lose the $10 price you spent 6 months "earning". come back later and you start again at $20
so you keep paying. not because you need it today, because you might need it someday and full price would hurt
people hate losing something they built up way more than they love saving money
most subs make you feel dumb for staying
this one makes you feel dumb for leaving
putting this on the next thing i build