More GEO work is moving to agents, and for good reason. There's opportunity to cover more ground across pages, products, markets, and every AI engine shaping how you show up.
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Governance is what allows agentic execution to scale safely. It comes down to two things.
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One: every agent should work from a single approved context layer, derived from the same understanding of your brand, audiences, company and products. And someone has to be accountable for keeping that context current.
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Two: autonomy should be matched to risk. A competitor audit and a regulated product claim need their own approval paths, with rules and guardrails to match.
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Agents can analyze results, rank opportunities, draft and refresh, and run workflows on a schedule, while people set priorities, validate sensitive claims, pressure-test positioning, and approve anything public-facing.
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Our new playbook shows you how to build the operating model behind that. It covers who owns AI search performance, how a visibility signal turns into governed work, and how to prove the business is moving forward. Build your GEO operating model → jasper.ai/white-paper/geo-op…

Ebook: The GEO Operating Playbook | Jasper

How CMOs build a system that wins in AI search

jasper.ai

Sep 17, 2026 · 2:05 PM UTC
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