Dana White says he refused to buy the UFC domain from User Friendly Computers for $20,000 and would end up paying nearly $200,000
“This guy owned User Friendly Computers, and this was my first big business mistake. So I called him up, and we wanted to buy the .com from him. I don’t remember the number, but he wanted something like $20,000, and I motherfucked him up and down. ‘You piece of shit. $20,000!’ He’s like, ‘Fuck you,’ and he hangs up the phone”
“We battled for years, but the UFC just starts to go [up]. We ended up paying some crazy number, like $150,000 or $200,000, for the thing eventually, when I should have taken it for $20,000 in the beginning”