This ad cost $9 and took 10 minutes to make.

Someone made a joke about a Cybersub. Let me quickly call a VFX studio, approve a $60K budget, and wait six weeks so I can make a joke back.

Runway is now in DaVinci Resolve Access the world's best models directly inside your timeline to generate, edit and upscale without leaving your project. Get started at the link below.

Back from Vacation. Somehow got 20M+ impressions. AI did good.

Simulating gameplay cause and effects is a huge unlock for dev-studios across the industry.

Today we're launching DIFFUSE: a platform for agencies, brands and studios to search for, connect with and hire AI-native talent. There's a lot of worry around AI displacing creatives but the reality we keep seeing is different: an entirely new creative workforce is emerging, and demand for it is accelerating. DIFFUSE connects that talent with this new landscape of opportunities. Register and learn more at the link below.

\\ THE FALLEN. even fallen angels have to start somewhere. unfortunately, this one started with some stoopid bird😆

a decade and a half spent agency-side summarized in a single AI video

pigeons are so haute right now

breakpoints are dead

We’ve been experimenting with responsive generative video interfaces. Real-time video models are reshaping responsive design. A thread 🧵

Cybertruck as Heavy Cav

Make mistakes. Some shots that didn’t end up going anywhere.

When AI Bros enter the chat.

There’s a lot that people get wrong about AI and video games. XBOX, PlayStation and PC gaming have entire ecosystems built around them. Players, myself included, have spent years building game libraries and communities there. AI won't replace mainstream gaming in the next few years. But it will help with the expensive, time-consuming work that goes into making a game. That part often gets lost in the debate. Take cinematic cutscenes. Players might skip them, but producing them can be expensive. Smaller studios often have to make difficult choices about how much cinematic storytelling they can afford. Pre-rendered cutscenes are a practical use case for generative video because they follow a scripted sequence. Teams can explore scenes, refine performances and potentially produce footage at a lower cost. That could give more studios the option to include moments they would otherwise have to cut. Concept development is another area where this is already happening. Studios work under tight budgets and deadlines, with live-service teams facing the additional pressure of delivering new content throughout a game’s life. Exploring an idea takes time, and committing to the wrong one is expensive. Runway has already been working with AAA studios on concept art, early visualizations of characters and worlds, and performance prototyping. For a creative trying to communicate an idea, being able to show it early can make a real difference. Teams can explore more directions before committing to building them in-engine. I also expect world models to open up new kinds of interactive experiences alongside the games we already play. Fortnite, Roblox and Minecraft show how much players enjoy creating their own worlds. World models could extend that freedom, letting players reshape environments and experiment with how those worlds work. For developers, they could also offer a way to explore ideas before investing in production. There’s plenty to be excited about without pretending the hard parts of making games have disappeared. That’s my issue with posts claiming, “I created a whole video game using AI.” People can make games with these tools. But treating a generated demo as proof that game development is solved is simply wrong. Making something playable is only part of the work. It still needs to be worth playing, and hold up beyond the clip posted on social media. AI won't replace video games. It will give the people making them more room to build the games they’ve always wanted to make.

casting and styling will set you apart in a sea of slop. here are some of my line ups from this week. made with @runwayml

user inter-face 🤏