Founder @Icon. 6 Human UGC ads filmed & edited for $1000 (not AI). $30M raised. College dropout. Solo-founded Skio ($105M cash exit), T200 LoL, YC S20.
New York, NY
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google drive link: drive.google.com/drive/folde…
if you didn’t get a reply to your DM, apologies for the delay
was figuring out with the X team the best way to deliver (conclusion is I can’t reply to all remaining DMs without penalty)
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3 months ago, I sold my 1st company, Skio, for $105M cash.
Now my 2nd company, Icon, just raised $30M to launch something the world has never seen.
For $1000, we make 6 human creator ads (no AI, 100% real).
We find creators, ship products, write scripts, & edit videos.
It's risk-free:
- Full refund if you don't love your ads.
- You don't pay until you review 6 scripts.
- Unlimited human revisions.
Today, Icon introduces the world's first Agency.
We're not building a normal agency:
- We bought a $12M domain.
- We're backed by Founders Fund and OpenAI + Google DeepMind leaders.
It’s impossible to hire a creative team like ours for even $30K/mo:
- Creative Directors who've worked with $100M brands (IM8, Obvi, Ridge). They update our format library daily based on winning ads (street interviews, skits, & 20+ more).
- 12+ scriptwriters with $80M in Meta adspend.
- 200+ in-house editors who've edited 100K ads.
One more thing...
We're giving away our internal Google Drive with 1000 winning ads that have driven $100M+ in revenue.
You can make $100K copying these ads if you know what you're doing.
Want the Google Drive?
1. Retweet this post.
2. Comment "icon".
3. DM me this post’s link & I'll DM you back with the Google Drive.
[Bonus] Get 3 free human creator ads if you do the above and we end up working together.
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Excited to introduce Icon, The First AI Admaker.
We’re backed by Peter Thiel’s Founders Fund & execs of frontier AI labs like OpenAI, Pika, & Cognition.
Icon (icon.me) is like ChatGPT + CapCut, but for making winning ads with AI in minutes.
How it works:
1. Icon looks at your video library & tags scenes (e.g. "close-up," "unboxing"). These scenes become reusable clips used as lego blocks for making ads.
2. Prompt Icon’s AdGPT to generate scripts focused on specific angles & audiences.
3. Icon finds perfectly matching clips for every script scene & generates an ad that is 80-99% complete.
4. Make edits with our CapCut-like video editor until you're happy.
3-person creative teams make 30 ads per month. With Icon, they make 300.
We co-built Icon with $100M+ revenue brands like Ridge, Jones Road, Immi, Backbone, & MUD\WTR to solve big pain-points:
1. Making lots of ads is extremely painful. Icon helps you automate the tedious parts of scriptwriting, scene matching, video editing, audience research, UGC creation, & more.
2. AI-generated ads look like trash. Icon remixes your existing footage into new ads, matching your production quality & maintaining brand aesthetics.
3. Existing solutions charge $2K-$30K/month for:
🔍 Competitor ad spying & cloning
📈 Creative analytics
📹 Custom & stock avatars for AI UGC
👥 Audience research
📁 Video storage & tagging
Icon does scriptwriting & video editing on top of everything above for just $999/year (their margin is our opportunity 😉).
If you’ve made it this far, we have a surprise for you 👇🏻
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