Outbid made $258,000 in 22 days.
It's just a leaderboard where people pay to get the top rank.
1.5 million visitors came to the site.
Marc Lou used the same concept to brand his body for the Hyrox race. Companies bought $112,000 of ad space.
The leaderboard is not a permanent business.
When you see a new habit on your X feed, ask what you can do with it.