LISA’s Amazing Thailand Ambassador campaign has generated 448M+ media exposures, 464M engagements, 89.4M+ advertising views, and over 567M baht in publicity value, according to the Tourism Authority of Thailand’s September report.
The campaign is also being linked to increased tourism interest across Thailand, with several destinations seeing significant growth in visitors and tourism revenue. LISA’s campaign has helped showcase Thailand from a more personal and contemporary perspective, encouraging travelers to explore destinations beyond the usual tourist hotspots.