If you've been posting B2B content on LinkedIn and haven't setup cold email, you're leaving an extra 5-10/meetings on the table per week for your competitors.
Every person who liked your post, commented on a competitor's post, opted-into your lead magnet, a competitors lead magnet or spent the last week publicly complaining about the exact problem you solve - that's a signal.
You're either warming your audience up for competitors or relying on inbound to feed your calendar.
Here's the full build to take advantage:
List:
-Pull your LinkedIn post engagers
-Scrape competitor post engagers in your ICP
-Export your lead magnet optins
-Find the complaint threads in your problem space
-You're looking for those who've already self-identified
Enrichment:
Run the full waterfall
-AI-Ark Subscription
-Import LinkedIn profiles
-Enrich for emails
Infrastructure:
-Dedicated sending domains
-Proxy domain for redirect
-Don't touch your main domain
-99 mailboxes per domain
-5 Domains = 495 mailboxes
-5 emails per mailbox per day ceiling
-495 mailboxes = 2,475 sends/day
-54,450+ sends/month
Playbook:
-Document every signal source
-Score by reply rate
-Refresh every 30 days as new people engage
-It stops being a campaigns
-It becomes a cemented motion
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Most B2B companies have been building demand through content for years. You already did the hard part.
-They know the problem exists
-They've seen you or someone like you
-They're in the market waiting for you