Congratulations to Passionfroot on announcing their $15M Series A!
We’re excited to announce our $15M Series A, led by @insightpartners.
Passionfroot is the execution layer for creator-led growth — the way the next generation of companies reach the market.
As AI makes software easy to build, distribution becomes the real moat. Buyers no longer discover products through ads or SEO; they find them through the independent voices they already trust — the creators, operators and builders they follow. Passionfroot makes working with them something any team can actually run, end to end: discovery, contracts, campaigns and global payments, unified by AI.
Today we power creator-led growth for Figma, Replit, Airtable, Luma and countless category-leading AI-natives and Fortune 500s.
This raise lets us open our New York office, invest deeply in the product, and grow the team across New York, Berlin and São Paulo.
Huge thanks to Insight Partners for leading the round, to Creandum, Supernode and s16vc for doubling down, and to our customers for building this with us.
Read the story in TechCrunch 👇
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Managing Director Rebecca Liu-Doyle said of the news: “AI-native companies are bringing a consumer playbook to B2B go-to-market. More and more, they're scaling through creators their audiences already trust, and as generative engines reshape search, authentic user-generated content is becoming increasingly valuable. Passionfroot built the infrastructure for this shift: a platform that runs the entire creator campaign workflow end-to-end, with a data layer that gets smarter with every campaign. We're thrilled to partner with Passionfroot as they define the category."
Jul 22, 2026 · 2:53 PM UTC
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