turning products into games ⊹ ࣪ ˖ design at tyb ⊹ ࣪ ˖
london and asia
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0 to 1 product and brand work for trailers, the platform to launch and buy into any project
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gpt dots
brands in tech are stale bc most approach it like it’s product
“there’s a common pattern, let’s copy it because it must work”
this totally holds up for an app, but completely falls apart for its identity
you need to get to the core of who you are and what you’re trying to say
there’s no pattern to copy
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brands in tech are stale bc most approach it like it’s product
“there’s a common pattern, let’s copy it because it must work”
this totally holds up for an app, but completely falls apart for its identity
you need to get to the core of who you are and what you’re trying to say
there’s no pattern to copy
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two of the best comments i got about my work recently:
‘you seem like a special projects type of person’
‘your site might give the client epilepsy’
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soo many brands have loyalty programmes backwards:
the common mistake is thinking the loyalty game in itself is enough incentive to acquire and retain
the best ones still sell the brand first as their foundation. the rest is almost just a byproduct
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there are entire companies out there being built and sold on the sole premise of looking different
just think about that for a sec.. staleness is your biggest opportunity
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in design school we often talked about how tech and infra-level design can be exclusionary
i often didn’t encounter it (privilege), but recently hitting walls more often
1. my last name is often not characterised as an alphabetical letter (it has an á in it). anglosphere-centric input fields, super common
2. my face is not being recognised by ai-verification services, commonly required for finance apps (kyc). since a lot of these systems are trained on a gender binary, and assume appearances stay static, they will struggle with more diverse faces that may look different to your government id, and change over time
design expresses the cultural viewpoints of its makers, and by extension, it will also express how narrow the markers’ viewpoints are
digital infra, much like physical, should be for its population, not for its makers
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i will absolutely not be updating our app design to iphone duo (yet)
0 tangible return, aand lots of work for a likely 1% use case
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the biggest tension in making fintech game-like is between trust and expression
historically, finance needed to be plain to convey that trust. while more recently, we’re adding game mechanics and visuals to finance
today’s under 25s might be the first generation that can reconcile these two
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it never fails to amaze me how little physical location matters for work if you optimise for the global town hall
i spent nearly a year in asia total, and found little to no difference in my work life compared to when i was in california or london
insane ?
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on the flip side of this, queerness in tech is incredibly isolating
some friends shared the same sentiment in convos recently – the tech industry just doesn’t know how to interact with visible queerness
outside of purely work settings, i almost always get a sense of discomfort from others
i can’t even tell you the amount of times we just can’t seem to find a shared language with someone new i met
queerness is in visible contrast to what this industry has built its cultural foundations on, and where it’s heading politically
we’re living outside normative timelines and have to construct our own scripts for life, which is the total opposite of the tech in-group
the visible contrast, the discomfort, and uncertainty around judgment – these all contribute to us putting up walls, or just withdrawing from these spaces entirely
working in tech as a queer person is simultaneously the most freeing and vulnerable experience
i’m so grateful i never had my identity and expression questioned, so much so that it fades to the background
the freedom that comes with this feels genuinely affirming. we’re all just here to create great work, and we’re judged on merit, not identity
at the same time, a lot of us depend on sv pay to fund things that help us understand and navigate queerness: therapy to unlearn internalised judgement, moving costs to live in cities that feel safe for us, or gender affirming care
leaving this industry is not an option for many, which exposes us to a lot of vulnerability
thankfully i also find it fulfilling to work in this sector – creating something closer to an interdependent experience, where both me and the things we build can flourish
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iris retweeted
I love product design:
prototyping, visual design, animation, code, research
I love product design:
adoption, activation, retention, monetization, churn
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iris retweeted
ㅤ
#ㅤ̵̤͇̑̎̿̾̒̚
ㅤ
̴͎̒ͤ̎ͤ͊ ̬ͯͥ͒́ͨ͢͠ ̴̝̤̝̱͉ ̜̻̄ͫ̽̆̿̄͌ ͯ̆̿ ̙̼̲̠ ̝̦̼̖̻͕̉ͬ̋̇̅̔̚ ̠̣̬̓ͧͥ̂ͩ ̴̫ ̤͊͠ͅͅ◯̸̲͓̋ͥ̊̒͂̌ͅ
#̰̫̦͍̬̥̿̓̍̋̊͜ͅ ́ͫ͆̍̽͌ͮ ͎͖̘̂ͮ̅̍ͭͯ ͚͕̣̏͑̎͑͆̃͆͞ ̞̖͖̆̎͂ͣ̔͡ ̺̣͙̻̙ͩ̂̂̄̃ͦ͜ ͓͍̗͔͓̍́ ̡̯̒̂͊ ̛̬͇̱͎̓̀̄ ̷̫͉̼̮̩͈̓̑ͭ◯̝͕̳ͅ
ͫ҉͈ ̜̰̫̆́ͭ̑ ̧̫͙ͬ
ㅤ
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grok bot has to be the perfect example of meeting people where they are
personifying agents, and plugging them into an app that resembles how you already work today. you just get it, because you’ve seen it before
familiar analogies gets you momentum for new patterns
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everything is becoming a search engine
by proxy, everything is becoming a bank or a payment layer too
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ai apps are accidentally building western everything apps
prediction: everything apps will evolve out of ai interfaces. connectors will be similar to mini apps in wechat
we’re already seeing the pattern of a single app (claude, chatgpt), being the interface to others for work: communication, code, design, now can all be tapped into from one place
similarly in the consumer space, commerce, shopping, and health too are now accessible through a single interface
ok ok but why does this matter?
for users: less sign-ups, downloads, and entering payment details each time
for devs: faster releases with lower cost (bypasses apple and google), and native discovery from some of the highest dau apps
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apps will entirely be invisible or live as embeds
you can already do a lot of your daily work, discovery, and purchases from your ai chat – essentially a primitive everything app
as integrations to these become better, the incentive to have a standalone app will become way less appealing:
higher friction to get a new app, no shared context across one identity
this basically leaves an app with 3 possible paths:
1. live inside an everything app like an ai chat, but be invisible (fully abstracted)
2. retain its own front-end, while living inside an everything app
3. attempt to become an everything app itself
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