Meanwhile, I’m over here as a solo freelancer with clients expecting a 60-second video in 2 days on a $300 budget. 🤦♂️
How long it takes to make a product video?
(like our work below)
Our studio is 14 people.
At least 5-6 people work together on a single video.
Normal pace for us:
- 30 sec video: 2-2.5 weeks
- 60 sec video: 3-3.5 weeks
Stages (incl. client revisions):
1. Briefing, ideation (1-2 days)
- Figuring out what video type needs to be created in the first place,
- collecting info from the client,
- defining the video structure based on where the video will be applied (the buyer journey stage).
2. Scriptwriting (3-5 days)
- Experimenting with hooks
- Experimenting with messaging angles
- Script + Visual description of each scene
3. Storyboarding (5-6 days)
- Developing 2-3 style options
- Picking one, refining it
- Making the whole storyboard in that style, every main scene is designed here
- Delivered as Figma file, with editable assets
4. Music sourcing + voice-over (1 day)
- Music is super important, dictates the whole flow, vibes, tempo
- Presenting 5-10 music options to the client
- (if applicable) sending VO artists samples to the client, then recording it on our side
5. Animation (7-8 days)
- Bringing everything to life
- Done in After Effects (all custom work, no AI is used)
6. SFX (sound effects)
- Adds "texture", depth to the video
- We usually present the first animation draft already with SFX for better experience
So, about 3 weeks in total, for a 45-60-sec video.
And it doesn't matter if it's a 30-sec video, or a 15-sec one, or 60 sec, it will go through ALL THE STAGES, and needs client approvals every time.
But after working with 80+ SaaS clients, and seeing how fast the software world is moving (due to AI), we need to find a way to speed it up even more, WITHOUT losing the quality.
Two ways we've tested:
1. Adding more people to 1 project. Different animators animate different parts, then we stitch the video together.
2. Working on multiple videos in parallel. For example, 5 scripts -> 5 storyboards -> 5 animations.
Both ways require extra people, so it adds to the project's price.
But from what I see, most software companies are OK to pay extra for the speed, to become the first on the market to present their new product (or new feature).
So, whoever makes the videos faster (AND better), wins the project every time.
P.S. GPT-6 Astra can't compete with Astra Motion yet, so "use more AI" is not an argument :)