i’m Julien. building at the intersection of behavior, behavioral finance, product, and AI. currently in Japan studying the most powerful product designer of all: the environment.

the brain hates losing 10 more than it likes finding 10

i wanna borrow your decisions for now or not yet if there’s something you’re genuinely stuck on: launch it, text them, take the job, buy it, whatever, send me the context in dm i’ll post some anonymously and let everyone argue now or not yet?

if you know this account i'm apparently a little too weird to just say thanks for 1k so i made a little movie about exponential growth instead love you guys

at some point, thinking became a form of friction

your landlord offers to sell you the apartment you’ve rented for 4 years for 15% below market because they need cash quickly, you love the place, you can afford the mortgage, and you were probably going to stay another 5 years anyway. only problem: until this morning you had never seriously thought about buying it. they need an answer by friday now or not yet?

after 8 years of unemployment oliver finally got a job, ai replaced him before lunch today he explains creative destruction

for 11 years, two sisters wished each other happy birthday, neither of them wrote a word of it

your startup is starting to skyrocket, investors offer you $10m of founder liquidity through a secondary sale, cash to you personally in exchange for part of your existing equity. you’re still early, and those shares could plausibly be worth $100m in a few years now or not yet?

impulse buying tip: before buying something call your mom instead of your friend your friend will say omg get it, your mom will stare at it for 4 seconds and go “ehhhh... why do you need that? it’s ugly” turns out being judged is actually pretty good friction

oliver invests €10 every monday, sometimes he's a genius, sometimes it's monday

my analytics always slow down on sunday and weirdly it makes me happy please go outside i will check the numbers tomorrow

one last piece of content before you finally stop consuming content unfortunately it's mine

what’s the weirdest claude session you’ve had? mine was apparently during an ldm skin treatment

you see a fortune teller this morning and she tells you “you’re going to become very rich this year.” you laugh and go home. that evening you get an ad for euromillions. jackpot odds: 1 in 139,838,160. objectively, nothing changed since yesterday, somehow though, 1 in 139 million suddenly feels a little less impossible now or not yet?

oliver entered the dutch tulip market, he is now a long-term investor against his will

the problem with giving software one rule is that it might actually follow it

your best friend has owed you $2,000 for almost a year. they’re not broke anymore, but they just booked a $3,000 vacation, bringing up the money will probably damage the friendship. now or not yet?

kinda weird that i see the same 20 people in my replies every day and somehow know absolutely nothing about half of you so 3 useless facts about me: - I’m ambidextrous - I basically never read books before 20 and somehow haven't missed a day since - as a kid i wanted to become an aircraft manufacturer your turn, give me 3 things i would never guess from your profile

luffy might be the greatest marketer of all time, he understood nobody cares about a normal team so he recruited exclusively for distribution usopp came with a tragic backstory + somehow unlocked a free boat, nami is attractive, negotiates and knows how to steal your money, chopper covers the cute demographic, franky walks around in underwear, brook is literally a skeleton, zoro is the technical cofounder who has no communication skills but executes, and robin is basically proprietary data nobody else can read then every single one of them gets an insanely sad origin story so now you're emotionally attached too bro did not build a pirate crew he built a content strategy

the weird thing about penalties is sometimes the safer statistical choice feels like the riskier human choice oliver is learning this in the 92nd minute of a world cup final