After being in venture capital for 12+ years, and making many, many decks for founders in order to pitch them on "what we could offer" as their investor - I've realized the only thing they really care about is 1) trusting you enough to call you with bad news 2) a strong enough brand so they are proud of talking about their fundraise with employees 3) showing up to their events, showing up to help them close candidates, using your platform to talk about their company 4) getting out of their way 5) not sending them annoying emails and texts about what they think about a competitors product... Everything else is marginally helpful, and the best founders figure it out themselves tbh