Head of Strategy at @CommnThreadCo. Helping 7-8 figure Ecommerce Brands achieve profitable growth 🚀

Barcelona, Spain
Jan Almuni retweeted
The prodigal son has returned! Welcome back to CTC @iamshackelford. 8 years ago, this former goalie turned media buyer walked into our offices and showed off how to build PPE Wrappers on a Facebook campaign. IYKYK. He was the moderator of OG FB Media Buyers group on facebook and the first truly experienced strategist we hired at CTC. (sorry @andrewjfaris and but we were making it up as we went) The next 3 years we accomplished a lot together. But Nick was always restless, always side gigging something, always chasing the stage. He needed to spread his wings. At the time CTC was oriented around goals that didn't allow for the kind of opportunity that would keep ambitious satiated within the company. So Nick needed to leave. He traveled the world, added hundreds of tattoos, built an amazing brand on edge of legality, got married, had a kid and learned a ton of new skills. Then our paths started to cross again. First it was golf... Then it was events... Then hyrox... We started dreaming together and saw a way in which our worlds could connect again. At Brez, Nick got very back in the weeds on retention and subscription. He had to... Selling $85 cans of liquid on the internet demands the ability to drive LTV to support challenging acquisition costs. I believe that all brands (and the people in them) evolve the traits and skills needed to make the genetic attributes of their business work. Brez had to be world class at subscription and retention. Nick had to BECOME world class at these things. CTC has always been reputational associated with acquisition and profitability. BUT we have a very large retention business as well. With Nick here now I think we will do a better job of sharing that story AND evolving the product to better serve some of the growing parts of the market (like subscription brands). If you survive long enough, and maintain mutual respect with the people around you it is often the case that you will find reasons to have multiple chapters together. I can't wait to write another chapter with Nick at CTC. If you have followed Nick for a while and are brand interested in learning more about how his experience is going to show up in our retention offer, REACH OUT!
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Most people have no idea what a "Profit Engineer" actually does. Jar built a 7-figure apparel brand, sold it, and now engineers profit for ecommerce brands at scale. Here's what his day looks like. Every morning starts with Statlas. Contribution margin sits at the top of the dashboard. Everything else ladders down from there. When a brand is off-plan, Jar knows within hours, not weeks. That feedback loop is the whole game. → youtu.be/KKgLPsJV-Vg
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Jan Almuni retweeted
Consumer Sentiment about Future Purchasing and Spending continue to improve, but are also below the last 3 years at this time. I hope this improvement continues. We have ground to make up, especially on Future Sentiment.
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Jan Almuni retweeted
My unfair advantage is I get to work with @JoySharma_11 - best growth marketer in the world @ecom_joseph - best sub retention marketer in the world @VibeMarketer_ - best social marketer in the world @theisaacmed - best video content producer in the world AND they’re friends And that’s only scratching the surface of the Rolodex
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Our newest ecommerce growth offer for seven-figure brands comes with a money-back guarantee, unlimited landing page testing, and free access to a top-tier creator network other platforms charge a cut for. Learn more in the newest episode of The Ecommerce Playbook: youtu.be/Z9rcSM01fv8 #ecommerce #DTC
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Jan Almuni retweeted
This is absolutely insane. @JoySharma_11 is a mad man. @CommnThreadCo just launched an offer that guarantees ad performance. "No one in the industry is doing this, everyone says 'guarantees don't work.'" He's only taking three brands and all three will be documented in public. The guy really said "I'm willing to die for this." "If I fail on these three brands and it's out on X, there's no coming back from that." That's some radical public accountability. Can't wait to watch this play out. Ecomm Cowboy is live M-F at 12P CT.
If you have a CPG brand that you believe is ready to aggressively scale, read this post: @JoySharma_11 is crazy. In the works more hours, is willing to go further, spends more time thinking about eCommerce than anyone on earth kind of way... He drives me nuts. But that is the kind of extraordinary effort it requires to produce extraordinary outcomes. He has been bugging me for months about creating an offering for subscription brands that focuses on RAPID SCALING. I finally gave in. It's extreme, but he believes in it so much that he is going to PERSONALLY MANAGE the first 3 brands that join. He believes he will DOUBLE YOUR SPEND in 90 days and handle EVERYTHING NEEDED TO DO IT. That means you get: 1. The Hourly Scaling API We use our private Meta API to force spend into your winning hours. We bully everyone else out of the auction in the windows that matter. 2. Offer and Landing Page Design We research, build and publish offers that outbid your category We manage $3B+, so we see what everyone bids, the closest thing to cheating an auction. Then we build it all for you: the offer, the pricing, the landing page. 3. Branded static ads For ever off and page Made in-house. Live in days. We double down on whatever the auction likes. 4, Proven Creators Ready To Work on Your Brand *This part is uniquely awesome* We have a special partnership with @RefunnelApp on this offer. They dug through their data and pulled the creators who always work. They sit in a private group, just for this program. Free, no % of spend, no % of sales. 5. 24/7 buyers. Hourly receipts. Every hour, your Slack shows the extra spend we created. Behind it: trained buyers who manage $100,000 a day in budget. Never a VA. 6. A forecast you can bank on Good to ±5%. Order inventory against it. Add a Meta credit line, cash never caps you. ★ Bonus: @JoySharma_11 is your growth strategist. He directs this program and oversees $1 billion+ a year in revenue. Joy will personally be your growth strategist on all three spots. He would rather die than have this offer fail. He's banking a lot on this working. You will not find a harding working, smarter strategist in the entire world. Sign Up Here To Learn More: commonthreadco-global.com/x And if you want to hear Joy talk about the offer directly listen to this episode of our pod: youtube.com/watch?v=6psqtXu4…
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Jan Almuni retweeted
TODAY’S SHOW // 8.18.26 @TJ_Bongiorno, The Outgoing Co. @JoySharma_11, CTC Jeff Bridges, Master FFL Storylines: + Eli Lilly’s Warpath + State of CPG + Reddit Gets TikTok-ified + Summerween Takeover x.com/i/broadcasts/1XGygwBNl…
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Jan Almuni retweeted
😂😂
If you have a CPG brand that you believe is ready to aggressively scale, read this post: @JoySharma_11 is crazy. In the works more hours, is willing to go further, spends more time thinking about eCommerce than anyone on earth kind of way... He drives me nuts. But that is the kind of extraordinary effort it requires to produce extraordinary outcomes. He has been bugging me for months about creating an offering for subscription brands that focuses on RAPID SCALING. I finally gave in. It's extreme, but he believes in it so much that he is going to PERSONALLY MANAGE the first 3 brands that join. He believes he will DOUBLE YOUR SPEND in 90 days and handle EVERYTHING NEEDED TO DO IT. That means you get: 1. The Hourly Scaling API We use our private Meta API to force spend into your winning hours. We bully everyone else out of the auction in the windows that matter. 2. Offer and Landing Page Design We research, build and publish offers that outbid your category We manage $3B+, so we see what everyone bids, the closest thing to cheating an auction. Then we build it all for you: the offer, the pricing, the landing page. 3. Branded static ads For ever off and page Made in-house. Live in days. We double down on whatever the auction likes. 4, Proven Creators Ready To Work on Your Brand *This part is uniquely awesome* We have a special partnership with @RefunnelApp on this offer. They dug through their data and pulled the creators who always work. They sit in a private group, just for this program. Free, no % of spend, no % of sales. 5. 24/7 buyers. Hourly receipts. Every hour, your Slack shows the extra spend we created. Behind it: trained buyers who manage $100,000 a day in budget. Never a VA. 6. A forecast you can bank on Good to ±5%. Order inventory against it. Add a Meta credit line, cash never caps you. ★ Bonus: @JoySharma_11 is your growth strategist. He directs this program and oversees $1 billion+ a year in revenue. Joy will personally be your growth strategist on all three spots. He would rather die than have this offer fail. He's banking a lot on this working. You will not find a harding working, smarter strategist in the entire world. Sign Up Here To Learn More: commonthreadco-global.com/x And if you want to hear Joy talk about the offer directly listen to this episode of our pod: youtube.com/watch?v=6psqtXu4…
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We have a private Meta API that scales budgets hour by hour. We back-tested it across 37 brands and $100M in spend. Average uplift: 24%. So @JoySharma_11 built an offer around it: 3 CPG brands, guaranteed 20% growth or full refund. He is personally running all three. Watch the full breakdown: youtu.be/6psqtXu4u88 Apply: commonthreadco-global.com/x
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Jan Almuni retweeted
Do cost controls work? Do they deliver an outcome that matches the target? Should you trust Meta? We analyzed over $1B in spend to answer a longstanding debate. Does this change your perspective on how you leverage these tools?
Article

Do Cost Controls Work?

I audited our own Meta bid defaults against $1.4B of spend. Here is what held, what did not, and what we changed. When you type 2.5 into a minimum ROAS field, it feels like you are pulling a lever.

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Jan Almuni retweeted
If you are an E-commerce Subscription business, you should check this out 👇🏼
If you have a CPG brand that you believe is ready to aggressively scale, read this post: @JoySharma_11 is crazy. In the works more hours, is willing to go further, spends more time thinking about eCommerce than anyone on earth kind of way... He drives me nuts. But that is the kind of extraordinary effort it requires to produce extraordinary outcomes. He has been bugging me for months about creating an offering for subscription brands that focuses on RAPID SCALING. I finally gave in. It's extreme, but he believes in it so much that he is going to PERSONALLY MANAGE the first 3 brands that join. He believes he will DOUBLE YOUR SPEND in 90 days and handle EVERYTHING NEEDED TO DO IT. That means you get: 1. The Hourly Scaling API We use our private Meta API to force spend into your winning hours. We bully everyone else out of the auction in the windows that matter. 2. Offer and Landing Page Design We research, build and publish offers that outbid your category We manage $3B+, so we see what everyone bids, the closest thing to cheating an auction. Then we build it all for you: the offer, the pricing, the landing page. 3. Branded static ads For ever off and page Made in-house. Live in days. We double down on whatever the auction likes. 4, Proven Creators Ready To Work on Your Brand *This part is uniquely awesome* We have a special partnership with @RefunnelApp on this offer. They dug through their data and pulled the creators who always work. They sit in a private group, just for this program. Free, no % of spend, no % of sales. 5. 24/7 buyers. Hourly receipts. Every hour, your Slack shows the extra spend we created. Behind it: trained buyers who manage $100,000 a day in budget. Never a VA. 6. A forecast you can bank on Good to ±5%. Order inventory against it. Add a Meta credit line, cash never caps you. ★ Bonus: @JoySharma_11 is your growth strategist. He directs this program and oversees $1 billion+ a year in revenue. Joy will personally be your growth strategist on all three spots. He would rather die than have this offer fail. He's banking a lot on this working. You will not find a harding working, smarter strategist in the entire world. Sign Up Here To Learn More: commonthreadco-global.com/x And if you want to hear Joy talk about the offer directly listen to this episode of our pod: youtube.com/watch?v=6psqtXu4…
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Jan Almuni retweeted
If you have a CPG brand that you believe is ready to aggressively scale, read this post: @JoySharma_11 is crazy. In the works more hours, is willing to go further, spends more time thinking about eCommerce than anyone on earth kind of way... He drives me nuts. But that is the kind of extraordinary effort it requires to produce extraordinary outcomes. He has been bugging me for months about creating an offering for subscription brands that focuses on RAPID SCALING. I finally gave in. It's extreme, but he believes in it so much that he is going to PERSONALLY MANAGE the first 3 brands that join. He believes he will DOUBLE YOUR SPEND in 90 days and handle EVERYTHING NEEDED TO DO IT. That means you get: 1. The Hourly Scaling API We use our private Meta API to force spend into your winning hours. We bully everyone else out of the auction in the windows that matter. 2. Offer and Landing Page Design We research, build and publish offers that outbid your category We manage $3B+, so we see what everyone bids, the closest thing to cheating an auction. Then we build it all for you: the offer, the pricing, the landing page. 3. Branded static ads For ever off and page Made in-house. Live in days. We double down on whatever the auction likes. 4, Proven Creators Ready To Work on Your Brand *This part is uniquely awesome* We have a special partnership with @RefunnelApp on this offer. They dug through their data and pulled the creators who always work. They sit in a private group, just for this program. Free, no % of spend, no % of sales. 5. 24/7 buyers. Hourly receipts. Every hour, your Slack shows the extra spend we created. Behind it: trained buyers who manage $100,000 a day in budget. Never a VA. 6. A forecast you can bank on Good to ±5%. Order inventory against it. Add a Meta credit line, cash never caps you. ★ Bonus: @JoySharma_11 is your growth strategist. He directs this program and oversees $1 billion+ a year in revenue. Joy will personally be your growth strategist on all three spots. He would rather die than have this offer fail. He's banking a lot on this working. You will not find a harding working, smarter strategist in the entire world. Sign Up Here To Learn More: commonthreadco-global.com/x And if you want to hear Joy talk about the offer directly listen to this episode of our pod: youtube.com/watch?v=6psqtXu4…
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Jan Almuni retweeted
Today is the Day we change the World.
T-2 Days to Launch. Over the Last 7 Months we have been Testing Individual Aspects of this System across a variety of different clients to ensure EVERY SINGLE step is Tweaked, Perfected, Optimized. And the Results are So Amazing that I believe this will Change and Impact our Industry MAJORLY
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Jan Almuni retweeted
T-2 Days to Launch. Over the Last 7 Months we have been Testing Individual Aspects of this System across a variety of different clients to ensure EVERY SINGLE step is Tweaked, Perfected, Optimized. And the Results are So Amazing that I believe this will Change and Impact our Industry MAJORLY
T-5 Days to *Official* Launch 👀 I have been working for the Past 7 Months on Something which will Change Our Industry as we know it. This will come on to be known as the Evolution of Accelerator Program as we know it for yrs to come. We Will Open it to 3 Invite-Only brands and then close it for the ROY and Document their Progress EVERY DAY on Twitter. Only 4 people in the World know about this right now @TaylorHoliday @AaronOrendorff [Redacted] [Redacted] - 2 External Partners Without who this Vision would have never been Possible 🥲
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Jan Almuni retweeted
T-4 Days to Launch. Recorded the Most important Announcement Podcast in the worst setup ever lol.
T-5 Days to *Official* Launch 👀 I have been working for the Past 7 Months on Something which will Change Our Industry as we know it. This will come on to be known as the Evolution of Accelerator Program as we know it for yrs to come. We Will Open it to 3 Invite-Only brands and then close it for the ROY and Document their Progress EVERY DAY on Twitter. Only 4 people in the World know about this right now @TaylorHoliday @AaronOrendorff [Redacted] [Redacted] - 2 External Partners Without who this Vision would have never been Possible 🥲
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Jan Almuni retweeted
T-5 Days to *Official* Launch 👀 I have been working for the Past 7 Months on Something which will Change Our Industry as we know it. This will come on to be known as the Evolution of Accelerator Program as we know it for yrs to come. We Will Open it to 3 Invite-Only brands and then close it for the ROY and Document their Progress EVERY DAY on Twitter. Only 4 people in the World know about this right now @TaylorHoliday @AaronOrendorff [Redacted] [Redacted] - 2 External Partners Without who this Vision would have never been Possible 🥲
Joy has built our accelerator program to 100 brands… 100 7-figure stores transparently pursuing predictable profitable growth. Publicly allowing you to grade his homework and decide for yourself if it could help your brand. Check it out.
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