Founder of Creator Science — running experiments, interviewing remarkable creators, and studying trust. 🎥 piped.video/@jay
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The number of creators who have changed their entire strategy to become unpaid marketers for AI tools blows my mind
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Always schedule the email to send later.
Even if it's just five minutes later.
Trust me on this!
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Every decision you make when planning an in-person event is a trade-off.
Better food → higher ticket prices.
Better venue → higher ticket prices.
More guest speakers → less peer interaction.
You’re deciding which compromises you’re willing to make.
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Jay Clouse retweeted
Things are changing, never doom.
Jobs will look different, never doom.
Software is being eaten, never doom.
Increase your ambition, care deeply about your (changing) craft, build things you're proud of.
Never doom!
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Jay Clouse retweeted
HUGE ANNOUNCEMENT! My in-person event @sponsorgamesIRL will officially be held May 2-5, 2027 in Minneapolis, Minnesota!
From now until 9/27, get $400 off your ticket 🤩
See you there!!!!!
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My creator business earned $769,000 last year with an audience much smaller than a lot of creators I know.
𝗧𝗿𝘂𝘀𝘁 is a huge reason why.
I've spent the past several years researching how trust actually works.
Here are 9 ways creators can earn (or accidentally destroy) their audience's trust: 🧵
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Every one of these fits into what I call The Trust Loop:
PERCEPTION → How someone sees you
PROMISE → The promise you make
PRACTICE → How you follow through
PROOF → The result you create
Then that proof shapes their perception of you, and the loop starts again.
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I wrote a free 7-part email series breaking down The Trust Loop and how you can apply it to your own business.
You can read the full series here:
creatorscience.co/x-trust-9-…
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Your results will be different than theirs.
Your timeline will be different than theirs.
Sometimes you'll be bigger, other times smaller.
Sometimes you'll be faster, other times slower.
Always different.
And that's OK.
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New subscriber milestone!
We’ve been quiet on YouTube for the last year while we built out different aspects of the business.
But that’s about to change! We’re coming back with the goal to publish more consistently.
And we’re looking for editors: jayclouse.notion.site/We-re-…
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Actually, we're looking for more than an editor — an editor who is hungry to prove themselves as someone who thinks like a producer.
I'm not naive. This is a rare type of person, and once you prove yourself, you'll probably have bigger and better opportunities.
And that's OK.
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