We’re in the early innings of AI, and no one really knows what comes next.
Ramp published data on the percentage of their customers purchasing AI tools, and it's wild. Some notes:
Almost 50% of businesses are paying for AI, up from 5% roughly three years ago.
Increased adoption of 🟢 OpenAI and 🔵 Claude is fueling most of the growth. The former was quick out of the gate, the latter is accelerating fast. 🟡 Google, despite a built-in distribution advantage, hasn't seen meaningful incremental spend.
What's different this last year is that businesses are spending on 🟢 🔵 🟡 MULTIPLE platforms.
Early last year was the first time we saw meaningful overlap. Now, nearly 20% of volume comes from companies paying for more than one provider.
We've framed this market as a battle of the models, perhaps so much so that there will be one "winner." In reality, there'svery little loyalty and data moats aren't creating lock-in.
But unlike prior startup battles (i.e. Uber vs. Lyft), competition is happening through product advancement, not price. LLMs are not commodities (yet?).
With a prize so big, platforms are sprinting at it. New capabilities on what feels like a daily basis. For now, the consumer is the winner.
Excited to see how the next 3 years play out.