It felt surreal a few weeks ago to see my friend Doug help rename Lake Ontario “Lake America.”
Yeah. That's him behind the President. Doug once taught me one of the best lessons I've ever learned about leadership and communication. It helped me a ton and I've repeated it for more than a decade.
Long before Doug Burgum was the U.S. Secretary of the Interior, he was the chairman of our board. He'd built Great Plains Software (outside of silicon valley, which was exactly what we were doing), scaled it, and eventually sold it to Microsoft for $1.1B. It’s an ERP rebranded as Microsoft Dynamics and still used around the world. I have a soft spot for people who build companies and products that outlast themselves.
When he came to visit us in Sydney, we peppered him with questions about scaling companies, culture, leadership. He gave a great talk at our company all hands. He was smart about business, but particularly good at the people stuff.
I got some time alone with him a few times. We shared a taxi and beers in SF. During one of those chats he asked:
“JML, what's your top priority?”
I told him it’s definitely communication. We had a few big cultural changes underway and I was spending a lot of time trying to make sure they actually landed across the company.
“That's a good top priority.”
Then he asked:
“How do you know when your comms have landed?”
I started trying to answer. He didn't give me very long (he does have the gift of the gab which I don't). Then Doug said, almost like he'd told hundreds of people before:
“When your words are repeated back to you and the person telling you doesn't know they came from you.”
Whoa. That landed. I've repeated that advice to founders, execs and teams ever since. I've applied it myself over and over. It's so simple, but hard to do in practice. Communication is hard, and that advice always reminded me to do more of it than my logical brain told me I wanted to. It didn’t come naturally to me.
And here's the funny part. I never told anyone it came from Doug. Until now. His words were literally being repeated by people who had no idea they came from him. Exactly as advertised.
I don't even know if Doug came up with it. He never told me. Maybe someone told him.
Fast forward more than a decade. Doug is now the U.S. Secretary of the Interior. And I'm watching this thoughtful, serious guy I knew stand behind the President, smiling, while he renames Lake Ontario “Lake America.” As a Canadian, it's a tad strange thing to watch.
I've been thinking about what this means to me for the last few weeks. We're all complicated humans. Someone can do something you completely disagree with and still have taught you something important.
A good idea doesn't become a bad one because you disagree with the person who gave it to you. And maybe Doug's advice was never really his anyway. Maybe someone gave it to him. He gave it to me. I gave it to hundreds of other people. Some of them probably passed it along too.
Nobody owns it anymore.
What I've been asking myself is this: If I sat down with Doug today, would I be as open to his advice as I was back then? I'm not sure.
It's easy to listen to people we admire. Much harder when they've done things we strongly disagree with. I'd like to think I would. Because after all these years, maybe that's the part of Doug's advice I hadn't understood yet.
Good ideas will come from anywhere. I just hope I'm still open enough to hear them when they do.