I respectfully disagree with
@benthompson on this. He’s missing a key point - Consumers don’t have one relationship with “doing things”.
I’ve learned it the hard way from building consumer and smb products for years at Google and now Meta.
Browsing clothes can be entertainment (for some). But hiring a roofer is miserable (for most).
Even with shopping, sometimes you want to browse for an hour. Sometimes you want the right thing just delivered asap.
His argument sounds a lot like the early 2000s:
“Why would I buy clothes online? I need to try them on.”
“Why would I buy a $500 TV online? I will go check it out at Circuit City.”
Technology keeps giving you better ways of doing things.
Try hiring a roofer today: search, read 10 reviews, phone tag, coordinate with insurance, schedule inspection, get quotes, catch hidden costs, review their past work, hire, scheduling.
For some tasks like this, better means almost zero effort. For others, it means considering more options, enjoying the process and making an informed decision.
The latent demand for agents that remove this friction for consumers is immense.