Did I betray the green?
Some people might think so.
But no I didn’t.
I’m still a green lover.
For years, green has been a huge part of my identity and personal brand. It’s been an amazing journey being known as “the green guy.”
This new phase isn’t about replacing green, it’s about expanding the story.
After a lot of thought, research, and experimentation, I’ve decided that the Lunchman brand will now be represented by a combination of Green + Orange + Yellow.
Green remains at the core, while orange and yellow bring new energy, creativity, warmth, and expression to the brand.
So no, I didn’t abandon the green.
I simply gave it some friends.
Welcome to the next chapter of Lunchman.
Green + Orange + Yellow = Lunchman.
What do you think of the new direction?