On the morning of August 3, 1965, CBS News correspondent Morley Safer was in Da Nang looking for a story. A Marine lieutenant told him his unit was heading out on an operation and invited him along. The destination was Cam Ne, a cluster of hamlets south of the city known as a Viet Cong stronghold, with tunnels and booby traps. Safer and his camera crew went with them.
What they found was not a pitched battle. The hamlets were filled mostly with women, children, and elderly men. The Marines had been ordered to level any hamlet that fired on them. After a burst of sniper fire earlier that day, they carried out those orders. Moving through Cam Ne, they set thatched roofs alight with cigarette lighters and flamethrowers. Elderly women asked for time to save their belongings. Rice stores and homes burned. By the end of the operation, about 150 houses had been destroyed. Three women were wounded and a baby was dead. The only prisoners were four elderly men who spoke no English.
Safer filmed what he saw and sent the report to New York. On August 5, 1965, it aired on the CBS Evening News. At a time when most Americans still strongly supported the war and the troops, footage of Marines burning a village was something the country had rarely seen. CBS was flooded with angry calls and letters from viewers who felt the military was being unfairly shown.
The morning after the broadcast, President Lyndon Johnson called CBS president Frank Stanton, furious. He accused the network of damaging the American image and ordered a background investigation of Safer. Safer was Canadian. Nothing suspicious was found. Johnson then suspected Safer might have paid Marines to stage the burning. That was investigated too. Nothing was found. The Pentagon asked CBS to pull Safer out of Vietnam. The network refused and stood by the report.
Safer later received death threats, one of the costs of the story. After the controversy, the military tightened guidelines on burning villages and put more emphasis on care around civilians. The report did not claim the Marines had freelanced. It showed men carrying out an order after they had taken fire, and it forced a harder look at whether that order made sense.
Years later, New York University’s journalism department named the Cam Ne broadcast among the 100 greatest works of American journalism of the 20th century.
Safer joined 60 Minutes in 1970 and stayed 46 years, the program’s longest-serving correspondent. He won multiple Emmy and Peabody awards. He died on May 19, 2016, at 84, days after announcing his retirement.
The Cam Ne report is remembered because the pictures were real, the public reaction was fierce, and the men on the ground were following orders in a war that was already getting harder to explain. Safer’s job that day was to record what happened, not to write the verdict on the war.