Associate Professor in @McCourtSchool. Faculty Liaison @GUPolitics. Affiliated Faculty @MassiveData_GU.
Washington, DC
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I'm happy to report that the mini-book I co-authored with an outstanding team is now published online with CUP: "American Presidential Campaigns in the Attention Economy." It combines our original polling data and media content data to look at how Trump dominates attention.
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Jonathan Ladd retweeted
I did a Q&A for the @McCourtSchool website about a short book our team wrote for the Cambridge Elements Series. It analyzes the lessons Trump has taught us about the "attention economy."
Is all publicity good publicity? According to a new book, by Associate Professor @jonmladd and Professor Lisa Singh, not always.
Here’s what "American Presidential Campaigns in the Attention Economy" tells us about algorithms, media, and our democracy: 🧵👇
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I did a Q&A for the @McCourtSchool website about a short book our team wrote for the Cambridge Elements Series. It analyzes the lessons Trump has taught us about the "attention economy."
Is all publicity good publicity? According to a new book, by Associate Professor @jonmladd and Professor Lisa Singh, not always.
Here’s what "American Presidential Campaigns in the Attention Economy" tells us about algorithms, media, and our democracy: 🧵👇
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The book is featured by Cambridge University Press as "open access," meaning that the digital version is totally free for download: jonathanmladd.com/american-p…
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Jonathan Ladd retweeted
Every semester, @GUPolitics brings to campus a group of political practitioners as fellows, to give our students first hand access to the political process. This fall, we have another outstanding group joining us! Take a look! piped.video/watch?v=FOwhxDpD…
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Jonathan Ladd retweeted
There is a lot more here, including chapters looking in depth at coverage of Clinton's email scandal, coverage of the pandemic in 2020, and a comparison of the Comey letter coverage versus the Hunter Biden laptop story as different examples of "October surprises."
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Jonathan Ladd retweeted
Attention domination is especially not a silver bullet when Trump holds office. Then, Trump can't escape coverage of bad national outcomes or crises. People still hear news about Trump more than his opponents. But it is often bad national news, and his popularity suffers.
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Jonathan Ladd retweeted
But (and there is a big but!), this attention domination does not always lead to people hearing **positive** things about Trump or to him being popular. In short, Trump illustrates that being extremely skilled at dominating the attention economy is not a political silver bullet.
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Jonathan Ladd retweeted
Trump is astonishingly good at dominating attention. We find he consistently dominates coverage and (crucially) he dominates what people in open-ended survey responses can remember about political news.
He demonstrates how someone with media skills can use the attention economy
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I'm happy to report that the mini-book I co-authored with an outstanding team is now published online with CUP: "American Presidential Campaigns in the Attention Economy." It combines our original polling data and media content data to look at how Trump dominates attention.
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2,718
There is a lot more here, including chapters looking in depth at coverage of Clinton's email scandal, coverage of the pandemic in 2020, and a comparison of the Comey letter coverage versus the Hunter Biden laptop story as different examples of "October surprises."
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But if you prefer to hold a physical book, then you can buy it in paperback for $25 (that version ships on August 27). So it's up to you. Free online or $25 for a physical copy. We hope you like it. This project has been a labor of love.
amazon.com/American-Presiden…
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Attention domination is especially not a silver bullet when Trump holds office. Then, Trump can't escape coverage of bad national outcomes or crises. People still hear news about Trump more than his opponents. But it is often bad national news, and his popularity suffers.
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Finally, I'm happy to announce that this book is permanently "open access," which means it is free online forever. So please take a look at it. And consider assigning it in one of your classes. Your students might appreciate the price! cambridge.org/core/elements/…
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