Co-Founder, CEO @baselayerhq | think fast or die tryin | agentic commerce is fun?

New York, NY
5 days a week in the gym 5 days a week in the office Never enjoyed my job more @Baselayerhq
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Jonathan Awad retweeted
gpt 6 astra vs claude opus 5.5 motion graphics side by side with same prompt "create a motion graphic for Baselayer" and gave it our website"
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such rage bait from Jensen, basic math is 100% needed as a skill but do agree that the skills of the next generation are changing with ai there will be net new occupations being a content creator wasn’t a thing till mid 2010s
Nvidia CEO Jensen Huang questions whether some of the learning fundamentals are still relevant “Basic math is being forgotten. Does it matter? I don't think it does.”
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I’ll pay $15k to help us find an AI-pilled marketer for Baselayer Someone who can: - Find the manual work slowing marketing down - Build tools and automations people actually use - Get the team comfortable working with AI $15k if we hire your referral Tag the best marketing engineers in comments
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At Baselayer, we made it a goal to reply to customers within 20 minutes A customer saying “we’re having a problem” shouldn’t have to wait until you’ve solved it to hear from you “I see it. We’re on it” takes seconds Don’t leave them wondering whether anyone’s paying attention
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Mark doesn’t need to be the next Steve Jobs He wants to stop depending on the platform Jobs built “They have used that platform to put in place a lot of rules… they haven’t really invented anything great in a while” Mark estimates Meta could make roughly twice as much profit without Apple’s restrictions This makes Meta’s hardware ambitions easier to understand Build the next platform or keep asking permission, that is what Zuck thinks about
mark zuckerberg might be the closest thing we have to steve jobs in this era
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I recently lost 40 pounds and I look noticeably leaner When people ask & I tell them it was 40 pounds, they typically freak out (I didn’t look “heavy” beforehand) Most don’t understand how hard it is to be “lean” SO much more work than it looks. Complete lifestyle change
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Zuck really going to own social media and payments?
Meta is working on Meta Pay for Muse, a first-party wallet for its AI agent
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Businesses need a way to let legitimate agents through while filtering out bad actors An agent buying for a customer and one submitting fraudulent applications can fill out the same form You need to verify who’s behind it, what they authorized, and whether that business has already been flagged elsewhere Fraudsters already move from one institution to the next and agents let them do it faster
Bot detection & human verification will be one of the most urgent demands for businesses over the coming years. Agent swarms will suffocate every website and form; small companies and government websites are most vulnerable. There is a huge gap in the market for this right now. When we looked at what offerings were in the market to use at X, there was not a single company that brought together all the latest technologies so we had to do it all in-house.
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Buying from your startup is a career risk for someone If it fails, they’re the person who picked you Established vendors get trust upfront because picking a name brand never got anyone fired You have to give them reasons to believe it’ll pay off
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Jonathan Awad retweeted
Amazon blocking Muse is an early battle in a much bigger standoff between merchants and agent builders. Amazon started blocking agents in July 2025 and has sued Perplexity. It makes sense: agentic traffic either appears anonymous (disintermediating customer discovery, loyalty, retargeting, and up-sell) or as a human (increasing dispute and fraud risk). Consumer trust in agents is emerging faster than anticipated. Instinct reported that users who make purchases through its agent spend an average of $1,300 a month. Meta holds immense context on consumer preferences and can deliver highly personalized shopping experiences. Computer use agents also bridge the merchant readiness gap. They can navigate UI and checkout pages built for humans, without waiting for every merchant to adopt agentic protocols or open up APIs. Merchants and commerce platforms face the same trade-off: how much access should agents get, and on what terms? The economics of losing the customer interface are substantial, and merchants currently bear the loss of disputed transactions. If agents bypass ads, agent platforms may become the next distribution gatekeepers, charging merchants for access to consumer demand. Platforms like Amazon can hold out, but smaller players will have less leverage to turn away agents. Blocking outright also creates hazardous incentives: agents that identify themselves get rejected; agents that impersonate a human get through. This creates a cat and mouse game where agent builders conceal agent identity and merchants escalate detection. Agentic commerce needs identity for both sides to benefit: verified agents should be able to access more of the web. Merchants should be able to detect an agent, identify who it represents and what it is authorized to do, attribute traffic, recognize returning customers and apply appropriate fraud controls. Identity won’t settle every argument about distribution and economics, but it gives both sides the foundation to negotiate access and a reason to transact openly.
This will be a bigger battle than anyone anticipates. It is only a matter of time before there is an Apple and Google version of Muse and possibly TikTok, in addition to the frontier LLM agents. Maybe a commerce agent from Amazon. Every app that is a services, marketplace or commerce app will need to existentially decide to open APIs for consumer agents to interact. Smaller players have no choice. Ad revenues are more than transaction fees, either the consumer benefits or distribution aggregators will demand a higher transaction fare. I know I don't want an agent for each app. I would like my agent to be able to do tasks I require. We can already see consumers getting trained on that behavior by the frontier labs. Those with network moats - restaurants, groceries, drivers might be able to withstand for a while, over time convenience and end user experience will win and they will have to align. Content moats (protected by copyright) could decide to allow agents or chose to hold on to the consumer interaction. I suspect other than the feeling of a lack of control, it won't change their economics. Commoditized back ends will need to worry, insurance, tickets, hotels, services - if they don't adapt new players will.
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Legora just passed $200M ARR Three things AI founders should study in this demo: > Go where customers work Legora lives inside Word and Outlook. Lawyers keep their workflow and lose the busywork > Make the work checkable “We don’t call this vibe drafting for a reason” Answers link to source documents. A lawyer’s license is on the line > Learn their rules Each firm brings its own templates, language and contract playbooks Much easier to adopt software that already works the way you do
Getting from $1M to $100M in ARR took us 18 months. The second hundred took less than six. Last week @WeAreLegora passed $200M. 130,000 lawyers now use Legora on a monthly basis, across 2,100 firms and legal teams in more than 80 countries. Two things from this year I would not have predicted: The first is how fast the US moved. 18 months ago we had no office in North America. Today over half of the AmLaw 50 work with us, out of our offices in New York, Denver, Chicago, Houston, San Francisco and Toronto. The US is our largest market by revenue. The second is where the demand is coming from. More than 40% of our new customers are now in-house legal teams, including Air Canada, Salesforce and Palo Alto Networks. Two thank-yous, before we get back to work. To our customers, who backed a small company from Stockholm with a lot to prove, and who still tell us plainly when we get something wrong. And to the team, engineers and lawyers sitting next to each other, who turn that into something better, faster than any group I have worked with.
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A great hire can keep up with your speed of thinking, challenge you, and add to it Feels like tennis with someone who makes you better
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Went to dinner with friends and asked how dating in SF was going “The odds are good, but the goods are odd…@brookeleblanc is right”
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I see a lot of discourse about not wanting to give Meta/Muse more power Consumers not wanting to give even more data to a platform they already feel have over reached And to competing businesses such as Amazon that don’t let agents scroll and buy on their behalf Amazon will reverse this ruling if agents become the “new credit card” as Max says in the video
CEOInterviews.AI
Amazon cuts off Muse. While I am bullish Meta and Muse, I think many people are overlooking the digital knife fight that’s about to occur Nobody wants to get commoditized or layered here. Let the games begin
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Jonathan Awad retweeted
Elon is fighting back tears as he’s asked about criticism from Neil Armstrong and other astronauts “Those guys are heroes of mine” I think a lot of founders want approval from the people who inspired them to build something in the first place And you might never get it You still have to decide whether it’s worth doing
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Account takeover fraud just hit $15.6 billion Scams are becoming more sophisticated Stop authenticating people with static data that was breached three years ago
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A junior role at a hypergrowth startup is a double-edged sword Unlimited freedom, multiple hats, and almost no guidance If you’re great, you can compress years of learning If you’re not, you can waste them running in circles and collecting logos nobody cares about
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Immigrant parents spend their whole lives sacrificing for their children As their kids, the burden we carry is making them proud and making that sacrifice worth it When I told my parents I left investment banking for the startup world, they freaked out “Why would you leave JPM for a no-name company?” Hard to explain how much experience I gained at that no-name company They really thought I’d lost it “Do you have healthcare?” “Do you have a 401k?” “Are you paying yourselves?” We had just raised $7M I was confused by the questions, but they were just being sweet, so I went with it When we later raised $10M, $20M, and then $40M, they honestly didn’t believe me “Be so careful” “Don’t do anything wrong with the money” “God bless you” They didn’t understand startups or venture funding They understood faith, family, hard work and protecting their kids I understand their questions a lot more now A lot of what drives me is making their sacrifice worth it
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