-jt@jtot415

adops nerd. marketing jock. beer consumer. drenched in sarcasm. uncomfortable. {"opinions": ["frequently mine", "sometimes other's", "never the employer's"]}

 SF-CA
Joined November 2012
961 Photos and videos
Pinned Tweet
-jt@jtot415
31 May 2019
I don’t know where to put this but I know it deserves to be pinned...
middleclassfancy@midclassfancy
30 May 2019
The baby announcement game done changed
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*STV Publisher:*📺 “We truly believe in premium programming and live streamed sporting events. We want creative control to ensure the streaming experience”. — *Me:* 📈 “im just tryna monetize ads for beet-root powder & gas station boner pills on Amazondotcom by UFC fight .id”
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Should MuseAI interactions and product discovery be included in the Meta (IG/FB) attribution framework? They already have the fleet of advertisers; and this could easily pipe into Robyn (Meta MMM)
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My wife’s first time wearing her @FREDASALVADOR sandals and the plastic breaks… fredasalvador.com/products/s… Is this a quality control issue?
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Some creative agency got paid by ford to come up with the ultimate CallToAction campaign. — “Ready, set, Ford” — I mean it pretty much screams “GO on, do it, overcommit, for the next 84 months, idiot”
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These live TV panoramics of Yankees stadium give me 100% conviction that Yankees fans are less enjoyable/tolerable than Mets fans. — Just saw 2 dudes in the bleachers fighting over “how far he shoulda hitta’da homerun”
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Amazon does this nuanced thing where. 1) add item to cart 2) get impatient - revisit item - BuyNow instead. 3) item gets auto-removed from cart to avoid accidental 2nd purchase. — 🤌
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Muse appears to be down for me on certain tasks. Time to fire “Craig (the intern)”…
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using MyMuse to schedule a dentist appointment by asking it to call my mom on my behalf. - She just sent “us (me&muse)” text confirmation of the booking. 🙏
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Once more publishers understand how terrible attribution frameworks are (e.g. what gets rewarded). ⌛️ They will end up bundling impressions and attribution reports together; focused solely on properly rewarding (attributing) their touchpoint. 🖼️📈
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Are their any stats regarding fill-rate for Streaming TV ad pods? Is low % fill-rate still a problem for Streaming TV pubs? Excluding/not talking about web display or audio inventory.
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That's the spine. Fair hit. That's something to sit with. A real observation. That’s the whole thing. Sharpen that: say the word. Notice the arc of what just happened. One honest caveat: the full amount, stated plainly. Genuinely. Quietly. Honestly. That’s doing real work.
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Soccer players should be forced to tuck their shirts in… Like the NBA
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i could drink this entire thing and get a perfect SAT score. mic ultra ain’t shit.
Zack Voell
@zackvoell
Jun 25
"I'll have one domestic abuse tower please"
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View from my desk on Friday at 5pm. ✍️ It’s the reason I never got around to your email; and that’s okay, we are humans.
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FoxNation executives looking at closed loop STV attribution across Roku devices and the local Publix.
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The @HomeDepot bookmark logo almost ended my marriage tonight. This shit looks incriminating when your wife borrows the phone.
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The life and times of tim on HBO Max is peak college Sunday-night nostalgia. — We used to have real Sunday nights without the anxiety. — Rippin’ cigs indoors but out the window. Like a real society.
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My partner in crime at the cabin. 🏡 She is gunna have a nice cold one. 🍻
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My wife at the local catholic school BBQ: “the problem is, everyone I am not pregnant I get pregnant.” — The principal: “Did you know that the 6th kid is free at Thomas More?!” — Me: “wanna see how long I can hold this firework🧨” — My kids: “here, the mountains are still blue”.
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BTW: Beeswax (Freewheel) gives you CTV show level reporting right in their UI. You can also get a PMP from Freewheel that buys only publishers that have opted into show level reporting. It's very cool. No, this post isn't sponsored. I just think it's very cool and easy.
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