Web changed how we buy. Platforms changed how we buy. Mobile changed how we buy. AI agents change who buys.
That's the thesis
@kaithomaskrause will bring to the UNLEASH (
wirtschaftsfoerderung-hannov…) main stage next week.
For thirty years, every wave in commerce has been about the interface between a human and a store. For the first time, the human is stepping back from the checkout altogether. When an agent researches, compares, and completes the purchase, the questions brands and retailers have spent decades optimizing for, page speed, conversion funnels, mobile UX, quietly stop being the questions that matter.
Kai will walk through what's actually happening in the market right now, why this is a paradigm shift rather than an efficiency play, and what it takes for brands and merchants to stay visible and transactable when the buyer is software.
📍 UNLEASH, Kino 2 – Main Stage - Hannover, Germany
🗓 9 September 2026, 14:50 CEST
If you're in the room, come find Kai afterwards.
#AgenticCommerce #UNLEASH2026 #AI #Ecommerce #ShopAgentic