Kit tip: by default, Kit sends emails with your friendly-from address but its own return-path domain — the one mailbox providers actually use to evaluate reputation 📬 setting up a verified sending domain in Kit puts your domain in both places, so your sending history builds reputation for you, not just for Kit's shared infrastructure. go to Settings > Email > Verified Sending Domains. Kit has an automatic setup option that handles the DNS records for you.

🚨 NEW IN KIT: Our most-requested MCP feature.  You can now build complete Broadcasts and Sequences in Claude, ChatGPT, or your preferred AI tool—and send them straight to Kit. They’ll land in your existing template, fully editable and ready to send.  Build in your AI tool. Edit in Kit. Send when you’re ready.

what song would be the theme song for your newsletter?

10. Smoother checkout upsells 11. Landing-page scripts 12. Newsletter feeds on landing pages 13. Custom link tracking 14. Better subscriber search and filtering 15. Archived broadcasts 16. In-context brand colors 17. Landing pages through the Kit MCP 18. Commerce products through the Kit MCP 19. A new ⌘K 20. A “Used In” view for sequences 21. New update on Wednesday 👀

1. Touch-friendly media galleries 2. Duplicate sequence emails 3. First-name personalization on newsletter sites 4. Blank landing-page templates 5. Better mobile editing 6. Smarter section-library previews 7. Revamped subscriber profiles 8. Saved brand fonts 9. New navigation

Happy 21st of September 🪩 Here are 21 things we’ve recently shipped at Kit. And the 21st one comes this Wednesday...👀

reminder going into the week: you can be proud of what you made before you know how it performed.

resting is not falling behind. go enjoy your weekend. 💙

What’s new at Kit ✨ • Subscriber bulk actions • Webhooks 2.0 • Custom favicons • New vertical navigation • Landing Pages MCP • Version history More power, less busywork.

Kit tip: Kit has a built-in AI subject line generator that reads your email content and suggests relevant options ✨ click the sparkle icon next to the subject line field after you've finished writing. if you pick two or more suggestions, Kit automatically sets up an A/B test for you — so you can generate ideas and run a test in one step.

describe your vibe this week using three emojis.  we’ll go first: 💌✨📈

may your links work and your test emails contain no surprises this week

Kit tip: in Kit, tags stay on a subscriber until you remove them 📌 segments update automatically based on filter conditions, so a subscriber drops in or out as their data changes. tags are better for triggering automations and tracking fixed characteristics ("bought course"). segments are better for grouping by things that shift over time ("subscribed after jan 1" or "in the US"). you can trigger a visual automation from a tag but not from a segment.

6/6 Your cookbook should feel like an extension of your work, not a departure from it. Keep your voice, visuals, and perspective consistent—and give readers the experience they already come to you for. Which tip would you add?

Food creators: dreaming of writing a cookbook? 📚🍴 Here are a few tips for turning your recipes, perspective, and audience into a book people will want in their kitchens. 🧵

your Pro plan just got a growth team. 🚀 big creator goals? you don’t have to figure them out alone. every Kit Pro creator now gets direct access to strategy, deliverability, and solutions experts – plus a quarterly strategy audit tailored to their business. already on Pro? bring your biggest growth question to creatorgrowth@kit.com and put your new expert team to work.

friendly reminder: someone on your list needs the thing you’re overthinking

Kit tip: type "/poll" anywhere in the email editor and a poll block drops right in 📊 up to six options, closes after 1, 3, or 7 days (or forever), and subscribers vote with one click from their inbox. each option has an advanced setting that automatically tags whoever clicks it — so if someone picks "getting people to open," you can tag them and drop them into a targeted follow-up sequence. poll results show up in your broadcast analytics report.

Webhooks 2.0 are here! 🎉 You can now set up webhooks without touching the API. Just head to Automate → Webhooks, register your destination URL once, and choose from 26 events – including subscribers joining, tags being added, broadcasts being sent, and more. Already using webhooks? Your existing setup will keep working exactly as before. Questions about setting it up? Drop them below 👇

guess my fav! 🤭