concentrating intently on anything is very hard work.
Vancouver, British Columbia
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Funding announcements are one of the first moments a startup has to catch your attention.
Many teams decide 'what' before 'why' and compound attention in wrong or fruitless directions.
Notes on positioning you should lock in before tactical marketing:
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wow, i've never thought about it this way before.
crypto SHOULD become more instituition-native.
has anybody tried this before?
like what if we got robinhood or stripe to launch a chain?
do you think blackrock would ever tokenize something?
hmm, much to think about
I don't think Wall Street needs to become crypto-native.
I think crypto needs to become institution-native.
Give a broker-dealer the custody, compliance, reporting, permissions and workflows it already expects.
Then let blockchain quietly improve settlement and asset mobility underneath it.
That's a much easier adoption path.
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TLDR; you should ingest primary sources about technology and sci-fi
tech —>: memex, man computer symbiosis, original dartmouth ai proposal, mother of all demos
sci-fi —> foundations edge, moon is a harsh mistress, hyperion, infinite jest
timeless content to de-slop ur brain
The world is changing fast. But if you try to keep up with the all the content, you will go insane.
Your brain will literally stop working. Your will lose your attention span.
So take a slop-break. Slow down and engage with timeless material, carefully curated.
Like this:
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The world is changing fast. But if you try to keep up with the all the content, you will go insane.
Your brain will literally stop working. Your will lose your attention span.
So take a slop-break. Slow down and engage with timeless material, carefully curated.
Like this:
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Thank you to @stripepress for publishing Dream Machine.
Thank you to @js_horne for inspiring me to be less nowbound.
Thank you to @emmajo for the new format haha.
Full essay here with links to sources.
docs.google.com/document/d/1…
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mark retweeted
Funding announcements are one of the first moments a startup has to catch your attention.
Many teams decide 'what' before 'why' and compound attention in wrong or fruitless directions.
Notes on positioning you should lock in before tactical marketing:
15
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62
4,995
Journalists accepting exclusive announcements, please be ready for eight last minute corrections because you made me send it with a week's notice! Everything has changed and then some due the team's leaders and investors.
PR reps with exclusive announcements, please send them over with at least a week's notice! Journalists need time to connect with the team's leaders and investors.
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Pretend ur the first marketing hire working at a startup about to finalize big seed round. You have no socials, no marketing team, and no one even knows the name of your project.
What do you do?
Hire. Sell. Kingmake.
Funding announcements are one of the first moments a startup has to catch your attention.
Many teams decide 'what' before 'why' and compound attention in wrong or fruitless directions.
Notes on positioning you should lock in before tactical marketing:
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so you raised millions... how do you tell people about it?
before choosing between an agency or VP hire, whether to spend more on the video or PR push, etc. figure out one core thing that is holding your project back that benefits from a firehose of attention.
do you want to: hire, sell, or kingmake ?
Funding announcements are one of the first moments a startup has to catch your attention.
Many teams decide 'what' before 'why' and compound attention in wrong or fruitless directions.
Notes on positioning you should lock in before tactical marketing:
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found this gem today
Jessica on why marketing for early stage startups should be more like sales: on.wsj.com/U9BsX1
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Funding announcements are one of the first moments a startup has to catch your attention.
Many teams decide 'what' before 'why' and compound attention in wrong or fruitless directions.
Notes on positioning you should lock in before tactical marketing:
15
4
62
4,995
thank you to @WhatTheLJW for beta reading.
thank you to @emmajo for co-writing.
thank you to @basepowerco, @travisk, and @noahrshinn for the inspiration.
full version + hyperlinks here:
docs.google.com/document/d/1…
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