There’s a perspective in here worth deliberating on for all pre-AI B2B SaaS companies.
How the ultimate AI tech stack plays out is TBD, but what it won’t be is launching agents from each pre-AI SaaS application. That’s for sure…
So almost every pre-AI B2B product we use has told us they are raising prices for agent access.
Salesforce and HubSpot are two of the latest, albeit differently (the price increases at HubSpot seem to be mainly for their own agents, while Saleforce is increasing prices for third party agents). But it’s not just them. Another niche CRM we’ve used for 5+ years just told us we have to pay extra for agent use of API. Another niche product we use just deprecated the API we were using for 10K.
Maybe the only apps not doing this … are the ones that started agentic.
What I worry is the vendors aren’t thinking this through.
The immediate reaction of our agents to agentic price increases is … How Can We Work Around Them.
Not cheat. But literally to move data off all these platforms so there is no API tax for the agents to use them.
And the humans naturally will want to stop having their agents use apps that raise steep prices to use them.
So I do worry these vendors are inadvertently creating an agentic death spiral. Usage will drop, new agents will move off the platforms as much as practical, and these API tools will lead to less usage, less stickiness, and … less of a moat.