Most SEO strategies donβt fail because of poor content.
They fail because they target the wrong keywords.
Before writing a single blog post, I want to understand what potential customers are actually searching for.
Hereβs how I approach keyword discovery:
β Start with the problems your audience wants to solve.
β Explore the keywords competitors are ranking for.
β Look beyond obvious, high-volume keywords.
β Identify the questions people ask before making a purchase.
β Match every keyword to the right search intent.
For example:
An ecommerce store selling running shoes shouldn't focus only on βrunning shoes.β
It should also explore searches like:
- Best running shoes for beginners
- Running shoes for flat feet
- Daily running shoes under $100
- How to choose the right running shoes
Each keyword reveals a different need, intent, and opportunity.
The goal isn't to collect thousands of keywords.
It's to find the right keywords that connect your content with the right audience.
Better keyword research leads to better content decisions.
What's your first step when starting keyword research?