What is the B2B thought leadership disconnect? Our survey of 800 B2B marketers found 97% feel thought leadership is critical for full funnel success, but only 43% extend it post-sale for retention. Find more insights in our new ungated report: toprankmarketing.com/blog/b2…

Digital PR is a hot topic for improving AI search visibility and Dakota Shane Nunley from ProductAI delivered great insights on how in todays post on the @TopRank B2B Marketing Blog: toprankmarketing.com/blog/b2…

Tune in or watch the latest DreamData podcast where host Steffen and I talk about the latest research from @TopRank and all things B2B Influencer Marketing for 2027: open.spotify.com/episode/4wy…

What did 400 B2B Marketers Say About Creator Marketing? Join me at 9am CT on Sept 3rd for a LinkedIn Live from Dreamdata where we'll cover @TopRank's latest B2B influencer marketing research with @Ascend2research: linkedin.com/events/74936369…

What makes B2B marketing genuinely creative in an age of AI search? Join @gfiorelli1 & I for The Search Session, where we cover creativity in B2B from complex buyer information journeys to building trust through creators, influencers, & execs: piped.video/watch?v=5QFv9GKi…

One size fits all B2B influencer marketing doesn't work. Why? Research shows top B2B brands engage influencers for these buyer stages: ✅ Evaluation: 62% ✅ Decision: 63% ✅ Post-sale: 46% Tap into full funnel influencer content planning: toprankmarketing.com/blog/in… @NickNelsonMN

B2B brands invest significantly in Analyst recognition but is that investment showing up in AI search visibility? Research from OtterlyAI says no. But here's how B2B influencers can be the solution: toprankmarketing.com/blog/pr… via @TopRank Marketing

Save the date! (does anyone say that anymore?) Sept 3rd, I speaking with Dreamdata about our new B2B Creator and Influencer Marketing research report with Ascend2: What 400 B2B Marketer Say About Creator Marketing. Great insights on influence + AEO 👉 linkedin.com/events/74936369…

Optimizing original research or proprietary data content with B2B industry experts is a direct path to best answer status for both LLMs and buyers. Here's a list of 15 content formats to put that strategy into action: toprankmarketing.com/blog/be…

Commodity content is an anchor sinking B2B brands into invisibility with AI search and buyers. The worst part: B2B brand content often competes with itself. Here's a success formula for creating unique, expert-led content for buyers and LLMs alike: toprankmarketing.com/blog/un…

B2B Influencer marketing isn't a software problem. It's a strategy and relationship problem. 86% of B2B brands are working with influencers but less than half rate those efforts as very effective. The roadblocks? Finding creators & managing relationships. Here's help toprankmarketing.com/blog/wo…

What is Go to Market and who owns it? According to Sangram Vajre from GTM Partners, it's not a campaign and it's not owned by the CMO. Learn why GTM IS the business: #BeyondB2BMarketing piped.video/watch?v=tNu3Ev3c…

Brand is the cheapest demand gen you'll ever buy, and here's the data behind it. On the latest #BeyondB2BMarketing podcast, Sangram Vajre and I dug into a GTM Partners study: pause brand spend for one quarter, and it can take 4 more quarters to recover your cost of acquisition. ☹️ Skip brand, pay $10 for a lead. 😃 Invest in it, pay $2. Listen or watch the full episode: toprankmarketing.com/podcast…

What happens when B2B brands engage a famous "brandividual" influencer/creator and expect conversion outcomes? Attention spikes, but sales don't. Mapping the right influencers to the right content is basic, but often overlooked. See more on the Not Just Ads podcast: piped.video/watch?v=3ou2WtcC…

One of the biggest opportunities in the fast growing B2B influencer marketing space isn't mega or micro creators. Learn about how B2B brands are building influence from within featuring C-Suite Creators in my latest post on B2B Marketing Blog: toprankmarketing.com/blog/b2…

Layering AI on top of old processes won’t drive growth. Discover how to build an AI-native marketing model that unlocks new business value: gtnr.it/4epkuii

What kind of content wins in AI search? According to Trevor Pyle from @profound original, non-commoditized content is your starting point. Offsite matters too including 3rd party mentions, G2 reviews, mentions by influencers, LinkedIn & Reddit. Watch: piped.video/watch?v=s0dH7HL5…

Is blogging for B2B marketing dead? Blogs might not be the tip of the iceberg, but they are valuable in a different way for AI search. See what the latest research says about blogs and AEO/GEO toprankmarketing.com/blog/bl… by @NickNelsonMN @toprank

With AI search, traffic can go down while sales go up and that means "traffic as a KPI is broken" says Rand Fishkin during the latest episode of #BeyondB2BMarketing So what does that mean for B2B marketers? Those who adapt fastest will stop optimizing for clicks and start optimizing for visibility, reach, and outcomes. Full episode: piped.video/watch?v=_fKK-ka2…

While organic search impressions are rising, clicks are disappearing. That plus 94% of business buyers now use AI in their buying process. (Forrester) means B2B marketers have made AI search a top priority. SEO fundamentals are the key but with a best answer twist: toprankmarketing.com/blog/ex… by @NickNelsonMN @TopRank

If you work with B2B creators and influencers, now's the time to make your voice heard. Take the 5th B2B Influencer Marketing survey today > survey26.influencermarketing…