“But people don’t consume long form.”
Yes they do, especially before buying into something, or downloading your product.
The period between they’re curious whether to buy from you and the moment they decide whether to do it is the part people consume the most content.
They will read your reviews, check your documentation, ask their friends about you…
They’re in buying mode. And buying mode means information consumption mode.
Especially when someone is about to buy, having long form content will help them make a decision why it should be buying from YOU.
Founder remember, if they binge, they buy.
Make very very long form content about your product, the problem you’re trying to solve, how your unique mechanism works, and how you’re different than the rest.
Trust me, if there is one thing you can do today that will make your business more profitable, it’s to make specific long form content your current audience, community, and prospects can binge.
People want to buy, just give them more material to make a decision why you and not the company next door.