☦️ | b2b cold outbound | cal.com/leviwelch/intro
Cold email runs on the same fundamentals it always has: offer, infrastructure, list, copy, lead-to-booking. This version runs entirely from a Claude chat window, with no terminal involved. Want 500
this is how i built a database of over 100,000 contacts at companies hiring for sales, marketing, growth and business development roles. want 500 free leads? go to mapsdata.ai here's
This article explains how to set up a complete GTM motion with Claude Opus 5.5, from finding leads to booking calls. By the end you will have the resources you need to start setting this system up for
Every stage of outbound can be explained in a written SOP, and an AI agent can run those SOPs the same way a new campaign manager does. Here is how to set that up, and where a person still signs off.
everyone logs into the same database, filters the same industry, the same headcount, the same job titles, and pulls the same people. 6 weeks later the replies dry up and half the industry sits there
these are the fundamentals of lead scraping that me and @KeshWelch used to build our lead scraping software, that pulls millions of leads every week for myself and over 750 customers. you can try it
A cold email campaign is a chain of artifacts. a verified lead list. a hypothesis about what to test. a sequence of copy. a campaign built inside a sending tool. a daily read on sending health. each
we didn't hire a data team. we didn't buy a list from anyone. we opened a terminal, described what we wanted to claude opus 5.0, and let it build the whole pipeline from scratch. what came out the
the whole thing splits into three stretches. cold lead to interested reply, interested reply to booked call, and booked call to showed call. each stretch has its own set of moving parts, and once it's
the businesses you want to reach are already listed somewhere public. a million of them across enough sources isn't a stretch, it's just a matter of pulling that data into a format you can send to,
your outbound funnel breaks into three separate jobs. cold outbound gets you an interested lead. lead-to-booking turns that interested lead into a booked call. booking-to-sale is your pre-call
go to marketing strategies fail or succeed before a single email or message is sent. The volume, the copy, the sequences, none of that matters if the offer underneath it is weak. Here's how I think
