In a recent @usnews article, Lipscomb finance professor Julio Rivas shared insight on the future of streaming and what today’s biggest media companies are doing to stay competitive in a changing market. Rivas explains that streaming companies are no longer focused only on subscriber growth, but rather are prioritizing profitability through ad tiers, price increases, bundling and more strategic content spending. Rivas also points to real challenges shaping the industry, including customer “binge and cancel” habits and the impact economic conditions can have on advertising revenue. Read more from U.S. News & World Report to see how Lipscomb faculty are helping students engage with timely, real-world business trends: money.usnews.com/investing/a…