Web3 growth isnโt just about getting attention.
A project can have strong impressions, big KOLs, active Spaces and thousands of people entering the community and still struggle to grow.
The question is what happens after people arrive.
Do they understand the product?
Do they participate?
Do they invite others?
Do they have a reason to return?
Thatโs why I look at growth as a journey:
Attention โ Interest โ Action โ Community โ Retention
If the journey breaks after attention, more promotion wonโt necessarily fix the problem.
The goal isnโt simply to make more people notice your project.
Itโs to give the right people enough reason to stay.