No one is talking about how much better virtual assistants are in 2026 thanks to AI.
Virtual assistants 10 years ago:
- Did mostly "secretary tasks" like phone calls, emails, and calendar
- Didn't do any specialized or complex work
- Spent most of their time on admin work
- Needed clear instructions to follow
Virtual assistants in 2026:
- Are now "good enough" at any specialized skill you need (thanks to AI), like marketing, customer support, product management, etc.
- Act as a flexible temp or intern who can jump into any part of your business
- Automate admin work and manage the automations
- Figure out how to do the work on their own, then build it into a repeatable SOP and skill
Yes, the old version of the virtual assistant is dead. What a virtual assistant did in 2016 can now be done with an Hermes agent.
But the new version of a VA is super powerful. Virtual assistants in 2026 are using AI, just like you are. So when you hire a good one, it's like having a second "you."
As one of the leading virtual assistant companies, we've seen this play out at Magic.
In 2015 when we launched, our assistants needed to do everything themselves. Now all new assistants get set up with a premium Claude account. They're in Claude Cowork all day. They are building automations. They learn new skills on the fly. It's 10x'ed what they can do for their clients.
Instead of killing the virtual assistant, Al just leveled it up. We screen and train every VA for their ability to use AI to proactively get any task done.
Also, because of AI, everyone is busier than ever now. Competition has accelerated in every industry. People are swamped with work.
That's why hiring a virtual assistant is even more important than it was 10 years ago. If you’re working 60 hours a week, you should have hired a virtual assistant yesterday.