Reality of Becoming a Comic Book Writer:
If you’ve written and self-published a comic—even a single page online—congratulations: you’ve made a comic. The vast ocean between doing that and building a sustainable career from it is daunting and not for the faint of heart, especially today.
The barrier to entry is probably the lowest it has ever been. The barrier to profitability may be the highest.
My educated guess is that most comics published today never earn a meaningful profit once you account for production costs and the creators’ time. “Roughly 800 distinct English-language comics may be published in print every month.” Add digital-first comics, webcomics and self-published work, and the amount of material competing for attention becomes enormous.
So how do you make money writing comics?
Barring the rare apparent “overnight success,” it’s usually a long slog. It may take years—possibly a decade—to build an audience large enough to generate meaningful income. Even when a project shows positive cash flow, divide your profit by the hours you spent creating, producing and promoting it. For many creators, the resulting hourly wage is below minimum wage.
There are many possible paths, but the one I would recommend to a new writer is self-publishing. Start through WEBTOON, social media, another digital platform or a small print project. Build an audience, even if it’s modest, and then consider crowdfunding.
Why?
Because successfully creating, funding and fulfilling a project demonstrates more than writing ability. It shows publishers that you can finish something, organize a production, communicate with collaborators, market your work and reach readers. Scaling an existing audience is usually easier than building one from nothing.
It also gives you a finished comic or PDF to use as your portfolio. From my perspective, reading a script is work. Reading a finished comic might be fun.
Publishing comics is a difficult business with unforgiving economics. Asking a publisher to take a chance on a new writer with no audience, no finished work and no demonstrated ability to promote a book makes an already difficult proposition even harder.
I know experienced writers with decades in the business—including people who have written for Marvel and DC—who struggle to find consistent work now. Past credits are no guarantee of future employment.
Is there still a career for emerging comic writers? Yes, but the professional field is small. The likelihood of walking directly onto a major publisher’s book without first self-publishing, networking or developing your craft elsewhere is extremely low.
At the same time, many established writers are seeing page rates stagnate or decline. Combine that with inflation and it hurts. I see both sides: the economic realities and rising costs facing publishers, and creators’ need to earn a living wage.
I started writing comics because I was the cheapest writer I could find—and because I had ideas I wanted to explore, most of which were outside the superhero norm. I’ve had some success and built a life I wouldn’t change for the world. I benefited from working with successful artists, but I also worked hard, took risks and hustled. Luck and persistence both played a role.
There’s no free lunch in comics.