A creator having a big following does not automatically make them the right creator for a brand.
What matters more is who actually makes up that audience, what they pay attention to, and whether the creator has any real influence over them.
That is why a smaller creator can sometimes bring more value than a much bigger one.
Not because smaller is better, but because relevance matters more than raw size.
For Korvex, that means looking beyond follower count when building campaigns and focusing more on whether the creator actually matches the brand and the audience it is trying to reach.
That is what makes creator distribution work better.