Lenskart cannot respect your bindi. Not because they hate you. Because they literally cannot afford to. Let me show you exactly why. Peyush Bansal tweeted: "We are proudly built in Bharat, for Indians." Beautiful line. Terrible lie. Start with the factory. Lenskart's India plant opened in 2023. Before that, China joint venture. That JV still runs today. Frames. Raw materials. Supply chain. All from China. Indian factory mostly assemble. Now look at who owns this "Bharatiya" company. Peyush Bansal: 10.28% Neha Bansal: 7.74% Amit Chaudhary: 0.98% Sumeet Kapahi: 0.96% All four founders combined: 20%. The remaining 80%? SoftBank: Japan. Temasek: Singapore. ADIA: Abu Dhabi. KKR: New York. Fidelity: Boston. Now here is what nobody tells you. Every foreign investor runs ESG compliance. Before writing a cheque. ESG = Environmental, Social, Governance. A scoring system that has nothing to do with Environment. Built in New York and Amsterdam. It decides who gets capital. Inside ESG lives another animal. Called DEI. Diversity. Equity. Inclusion. DEI was designed in America. Built on American horrors. Black minorities. Gender wars. LGBTQ rights. Never designed for India. Does not understand India. Here is what DEI scores as "positive": Hijab at work = Positive signal. Turban at work = Positive signal. Here is what DEI marks as risk: Bindi = Majority religion marker. Tilak = Majority religion. Kalawa = Majority religion. In Western DEI logic, The majority is the oppressor. Majority does not need protection. So when Lenskart's HR writes a grooming policy, They are not writing for you. They write for their colonial masters. Because Lenskart is chasing a $10 billion IPO. Does your bindi sit anywhere in that number? Their first customer is not you. Their first customer is SoftBank. Their first customer is ADIA. Their first customer is an ESG agency in Amsterdam. You buy one pair of glasses. They invest $500 million. Do the math on who Lenskart listens to. Now the government. You think they don't know? They know everything. Every ministry understands how foreign capital erases civilizational identity. SEBI approved the DRHP. Not one clause protecting Hindu identity. Because the government also wants the IPO. GST. Tax. Economic headline. Your kalawa / kada is not in that equation. This is not a Lenskart problem. This is every unicorn in India. Swiggy. Zomato. Ola. Meesho. Zepto. Check their cap tables. Check the ESG reports. Check the grooming policies in their HR folders. Every company 60-80% owned by foreign capital is a branch office of Western values. "Built in Bharat" is a tagline. "For Indians" is a marketing campaign. The policy document tells you who they serve. Your Bindi. Your Kalawa. Your Kada. Your 5,000 years. Irrelevant to billionaires chasing an IPO. But minority appeasement? That scores points in Amsterdam. And we call ourselves an Independent Nation.