When we built Claynos 4 years ago, there was no direct comparable. So it was hard for people to understand what we wanted to do. There was no map. Same with Pudgys, by the way. That’s what happens when you don’t follow other people’s playbooks, and you set out to build your own metas. What we’re doing is novel, and in hindsight the bets make sense.
Years later, we’re considered a flagship NFT brand across any chain. We have also created trends. Starting from nothing, we built a creator-led brand that today is recognized for its innovation in community-driven storytelling, digital-first animation, collectibles, and social media strategy. We’ve won more than 40 industry awards (against Sony, Pixar, Riot, Disney and including the Webbys) and grown into an IP ecosystem spanning content with over 2 billion views including micro-episodes now streaming on Prime Video. The brand grew from short-form social content into an expanding million-dollar IP ecosystem spanning animation, games, experiences, collectibles, and products. That was unfathomable 4 years ago. And we did that with you.
Throughout our journey, which is still just the beginning, Collectors have been airdropped thousands of dollars worth of collectibles or tokens, and have won through our alpha teams many times. We’ve held events all over the world with thousands of people. And more intimate networking ones too. We’ve given away thousands of merch units to collectors. We have built value for the collectibles as was promised. Everything else has been because we chose to.
We gave away 15% of our company to collectors. We did not have to. We have proven our ability to deliver, and our values over and over.
All of these successes you’re now a part owner in, and you’ll benefit from in the future. Everything we do now benefits you because of the value that is accrued as we build this. And we will continue to add substantial value to our ecosystem.
That’s why we built HEEBOO, so we can continue to win together in the long term. Big wins happen when you disrupt. Disruption is never obvious at the start. But neither was claynos. For community wins, the creator must win too. When the HEEBOO platform launches in fall and as projects launch and succeed, so will you. That is the point. Just like finding coins on pumpfun early, if you’re good at finding IP early, and participating, you will win. Only it’s not PVP.
PVE > PVP
A riff on SimpleFarmer’s ethos: Our North Star is to bring more fans and more capital onchain by executing on high-level EntertainmentFi technologies and helping those brands launch and scale in a sustainable way, while aligning those that discover and support those brands.