Initial Proposal for Audience Segmentation
This is a preliminary classification intended to spark discussion and serve as a foundation for deeper, community-driven work.
A. Core community (Builders / Governance)
â Active developers and builders
â Frequent proposers in Catalyst
â DReps, SPOs, and Intersect members
â CIP contributors
â Project teams and protocol collaborators
Objective: Consolidation, process improvement, and strategic alignment
B. Committed but non-technical community
â Active Catalyst voters
â Participants in forums, X Spaces, Discord
â People who share content and help onboard others
Objective: Retention, education, and empowerment
C. ADA holders not engaged in governance
â Passive holders
â CEX users
â Delegators who donât vote
Objective: Activation, awareness, and visibility
D. Curious newcomers / potential entrants
â Crypto users from other ecosystems
â Web2 developers
â Entrepreneurs
â Students and educators
Objective: Onboarding, accessibility, and simple, relatable content
E. Institutional / external audiences
â Governments and regulators
â NGOs and the social impact sector
â Universities and research centers
â Traditional companies / potential partners
â Media and journalists
Objective: Trust-building, partnerships, and public legitimacy
Since this is a collaborative effort, Iâm inviting the community to review, criticize, add, remove, or adjust anything needed. This is just MY starting point WE must build it better together.