About 2 years ago, we launched a mini project called
abtest.design - a curated library of A/B test results from best-in-class apps like Uber, Duolingo, and Headspace.
It was our first attempt at answering questions we constantly ask when browsing references on
@mobbin:
“Why did they choose this design pattern?”
“Does this pattern actually perform better?”
We wanted to go one step further and surface the real-world data and reasoning behind those design decisions.
Since launch, the site has amassed 600k+ page views, and it’s been cool seeing folks organically share it with the design community 🫶
We’re planning to add more tests over time, and if you’d like to contribute and help grow the library, DM me or fill out the form below 👇