Building AI-native brands and AI-fluent leaders. +20B value created. +7M users globally | CEO Warren | ex- Eigen, Bitso, GBM, Publicis, Shell. | 13x Cannes

United States
Have you noticed how last year's chatbot is this year's "AI powered solution" ? AI Washing is the tax companies are paying for not asking the right questions. Gartner reviewed thousands of vendors claiming to sell agentic / A.I. solutions. 130 were real. This seems worse than all the catfish in dating apps. The conversation in most boardrooms right now is automation dressed up as AI. And nobody is calling it out. Why? Because the vendor is confident, the demo looks really cool, and the budget is already approved. Here's the question that cuts through it: does your system learn from data, or does it execute rules? One adapts. The other just runs faster. 88% of companies claim to use AI. Only 6% show it in their results. Automation ≠ AI. The difference isn't semantic. The difference is between faster and smarter.
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Doom porn sells. Is AI going to kill us? That was the big media igniter in the form of a tweet, currently at +160M views. In the last 20 yrs, we’ve had our fair share of human extinction claims. Quick recap: ➡️ 2000: Y2K (I still remember changing the date on my desktop) ➡️ 2012: End of the Mayan calendar. ➡️ 2014: Musk said that AI is the biggest existential threat to humanity. Then he founded OpenAI. Left. Founded xAI, and built Grok. ➡️ 2014: Stephen Hawking said that AI could mean the end of the human race. ➡️ 2023: Altman (OpenAI) and Amodei (Anthropic) stated that the risk of extinction by AI must be a priority, right there with nuclear wars. The week after, they launched more potent models. ➡️ 2023: Musk, with 30K signatures, requested a pause on AI training beyond GPT-4. Two months later, launched Grok. ➡️ 2026: In Jan, Dario Amodei (Anthropic) delivered his 38-page essay stating that we (humanity) are close to real danger. Then he launched two new models and prepared for an IPO. ➡️ 2026 (this week): Coxon states that AI could kill us by 2030. SO...is AI going to kill us? Who knows. What I'm certain is that the biggest risk is that ALL decisions being made around AI, are made by fewer people than the attendees at your most boring weekly meeting. 8 billion people affected by the decisions of a bunch of guys who like to play God and (very likely but unconfirmed) crave the popularity they lacked at school. It is ridiculous and scary. These people represent the biggest contradiction of our era. Should you be worried? I am...but not about extinction. I am worried about a big orchestrated collapse. I do think there is a latent possibility of attacks that will infiltrate systems in ways we have not seen before. (i.e. Hugging Face -the world’s largest open-source AI platform - was recently breached by a swarm of autonomous agents…and very few pple are talking about it) Now think of the vast majority of infra that runs the world. Think money, votes, health, public services, airspace control, maritime traffic, logistics, etc. Everywhere you turn your head, you can find infra that is not ready for this sort of scenario…and very unlikely that they will ever be. 🍒 The cherry on top: Where is the government? Where is the sense of urgency to find out if the risk is real and to intervene as they ought to? The policy we see... is that there is no policy. So is AI going to kill us? Who knows. It could also just ignore us. We are very familiar with how that works… it’s the status quo of corporations that only consider the well-being of their shareholders. Oh wait. OpenAI and Anthropic are going public. Shit.
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Love to see this, but beyond letters, proper regulation is crucial.
Open-weight models are essential to a healthy AI ecosystem. Together with others across our industry, we are outlining a path for open-weight models to strengthen American competitiveness and expand economic opportunity, while protecting national security. microsoft.com/en-us/corporat…
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ALT Walk Scene GIF

Qualcomm’s AI robot collapsed mid-presentation 😭 (skip to 0:30)
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Es cada vez más común ver a ejecutivos opinar y tomar decisiones sobre AI, sin entender lo que dicen. Clásico ejemplo actual: fundadores de sectores “non-AI”, hablando sobre su futuro “agentic”, pero que no han construido nada real con AI. Es tan absurdo como pensar en un chef pidiendo platillos moleculares, sin saber distinguir un sartén del microondas.
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The even distribution of the future.
For my first post, I’m sharing a letter @NVIDIA signed on why open models matter. AI will transform every industry, power every company, and be built by every country. Open models strengthen safety and cybersecurity, accelerate innovation and diffusion, and enable sovereignty. The world needs both frontier closed models and frontier open models. images.nvidia.com/pdf/Open-W…
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Gran punto de @profgalloway / El problema de la IA no es la tecnología china. Es la sensibilidad a su precio en este lado del mar.
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El cuello de botella no es A.I., eres tú.
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Jos Molina retweeted
.@JamesTalarico’s message to Gen Z: “You may not be interested in politics, but politics is interested in you. Your boss cares about politics. Your landlord cares about politics. Your insurance company cares about politics. And until you care about politics, they're gonna keep using the political system to screw you over.”
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Jos Molina retweeted
Incredible deep dive on TGEs with CMOs @ibuprod (@FolksFinance) + @molinaxis (Eigenlayer) on the @Safaryclub certification call today. So many real insights on what launch prep actually looks like for marketers. If you’re gearing up for a launch, this was the playbook 👀🔥
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I'm thrilled to join Ascend as a mentor, an accelerator designed for ambitious teams building the future of real-world assets onchain. I'll be providing technical guidance and expertise to help these founders navigate the complex challenges of tokenized assets. The program delivers: - Up to $500K in funding at Demo Day and introductions to leading RWA investors - Remote 9-week intensive program (Sept 3rd - October 28) - Mentorship, workshops, and advisory sessions from leading RWA experts - Support with distribution from some of the biggest actors in the digital assets space Applications open through August 18th. Apply now: ascendrwa.xyz/
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If you’re serious about leveling up your crypto marketing game, stop searching. @Safaryclub has best course in the space👇
Safary Cohort 2 kicks off August 1! 🦁 The Safary Certification is crypto's best marketing course and community, and now it's finally open to you! Here's what you'll experience in Cohort 2: - The Very Best Growth Content: Gain access to premium playbooks, frameworks, and lessons taught directly by crypto CMOs like: - @sugabera (Berachain) - @matthewbarby (Kraken) - @blue_clarity (Stargate) - @molinaxis (Warr3n, EigenLayer) and many more! - Full-Funnel Mastery: From crafting compelling narratives and dominating Crypto Twitter to scaling performance marketing and partnerships, you'll gain actionable frameworks across every stage of growth - Weekly Live Networking Sessions 🆕: Connect and build lasting relationships with high-caliber founders, CMOs, and ambitious marketers - Expert-Led Live Sessions 🆕: Engage directly with your favorite instructors, ask burning questions, and discover what's working in crypto marketing right now - Exclusive Career Opportunities 🆕: Get first access to curated job opportunities from leading crypto protocols actively seeking growth talent - Credibility & Recognition: Earn a badge of honor from Safary, the team behind crypto's most exclusive growth community Only 100 spots are available for Cohort 2, first come, first serve. Seats are filling quickly with exceptional founders and CMOs Secure your spot below!
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Jos Molina retweeted
Lots of takes on @eigencloud’s new product: EigenCloud. Here’s another: it will change crypto and the Internet forever. Regulatory tailwinds are big. This is bigger. 🧵👇
The evolution is here. The age of verifiable apps has begun. Introducing EigenCloud, a platform for verifiable apps, services, and AI, built on EigenLayer, secured by the EIGEN token. ☁️ Crypto has spent a decade building trustless infrastructure. Now it's time to build on it.
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Jos Molina retweeted
No cameras. No model contracts. No reputational risks. No weather or lighting issues. No miscommunication with the director. No location shoots. No limits on takes. No need to burn a million dollars. Welcome to the evolution of storytelling.
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Anyone can write a prompt. Very few know which screw to turn. - Since launching Warr3n @warr3nverse as a native A.I. creative studio, I’ve been reminded of that classic story of the expensive mechanic. You’ve probably heard it... A man’s car breaks down. He spends days trying to fix it...tinkering, guessing, getting nowhere. Finally, he calls a mechanic. The mechanic shows up, listens for a moment, pulls out a screwdriver, and with a tiny twist to a single screw… the car starts. “That’ll be $500,” he says. “$500?! For turning one screw?” “The turn is free,” the mechanic replied. “The $500 is for knowing which screw to turn, and how much.” ----- It can't take anyone a few mins to write a prompt for an image or video. But writing the right prompt? That’s a whole different story...
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A.I. isn't a spark, it's wildfire.
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The best Web3 brands don’t “launch.” They emerge.
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Brands built for pitch decks rarely survive in the real world
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