i stopped paid ads a month ago and since then our mrr doubled
3 reasons why organic is working better for us:
- our organic users are more loyal. someone who found you because they were looking for this, behaves completely differently
- for us paid optimization doesn't work at small budgets. under $10k/mo you never feed the algorithm enough conversion events, so it just fires semi-randomly and you pay to collect noise
- organic doesn't let you hide from the churn questions as it only grows if the product is actually good enough that someone tells a friend
not saying paid is bad, saying that at our size it was buying me numbers instead of answers