79% of voters had made up their minds before September - but 70% of campaign spending came after Labor Day. Independents, Hispanics, Black Men, Union households, & Gen Z were among the later-deciding demos.
Feb 10, 2025 · 11:39 PM UTC
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#1 most common campaign contact reported by voters? Text message. 70% of all voters, and 73% of Independents, recall receiving texts from political campaigns in 2024.
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We had ChatGPT summarize verbatims on what voters remember about their contact from political campaigns. Results are....not surprising - but reinforce the importance of smarter media planning tools, like our Power Panel, that help you hit the right target and avoid oversaturation.
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We’ve seen some other post-election polls and let’s just say…reports of TV’s death are greatly exaggerated. TV reaches a majority of all voters – and voters A55+ (counting half the electorate) report watching Live TV more than streaming.
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The podcast election...a majority of voters listen to podcasts weekly and almost 1/3 listen to at least 2 hours per week. Among Men 18-54, podcast reach climbs to 59%. Top podcast genres: news & politics, comedy, history, religion, true crime.
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