ALT Kai Cenat's second Streamer University was more than a week-long bootcamp for aspiring creators; it was a window into where creator culture is headed. Live on Twitch from Hendrix College, the program brought together some of streaming's biggest names including Ludwig, Valkyrae, Lizzo, T-Pain, Cinna and many more to mentor the next generation of creators. For brands, Streamer University offered another important lesson: the best partnerships don't interrupt the experience, but they become part of it. The brands that resonated were showing up in ways that felt authentic to the creators and communities they were supporting. As more brands recognize the cultural influence of streamers and the depth of engagement with live, interactive communities, we're seeing a shift toward partnerships that prioritize authenticity over interruption. Read more from Digiday on what brands can learn from this moment.