Amazing to be at the
@fal Generative Media Conference today, where I got a chance to sit down with Sean Bailey, a true Hollywood legend.
Sean co-founded LivePlanet with Ben Affleck and Matt Damon in 2000, before joining the Walt Disney Company as the President of Worldwide Production for 14 years.
Our conversation about the intersection of AI and storytelling was timely after the
@jeffreykWNDR essay published this week, which speaks to the collapsing divide between Hollywood and Silicon Valley.
Sean spoke about how in Hollywood, the word “talent” means folks like the directors, the screenwriters, the actors. At Bay Area-based Pixar, talent meant every single person in the building, including the engineers.
As the founder of B5 Studios, Sean is already seeing a shift, albeit a slow one, in the way the industry talks about AI. What used to be a clear binary (did you use AI or didn’t you?) is now being understood as hundreds of gradations of what AI can do.
He sees the biggest opportunity now in upending the traditional linear creative process: pre-production, production, post-production. Animators can watch and iterate throughout the entire film creation process. That same flexibility simply didn’t exist in the live-action realm - there was only so much you could change on the fly or in post.
The human element is still critical because the models will never be able to create the twists and emotional turns that pin us to our seats. But now, live action creators will also be able to iterate on the frontend and adjust on the backend, and the end product will be all the better for it.
Disney pioneered the flywheel approach (a movie begets toys your kids adore, rides at the theme park, etc.), and Sean believes AI will create a new flywheel, where you can engage with the characters you love in formats we haven’t even conceived of yet.
Thank you, Sean, for joining me, and to
@burkaygur,
@gorkem,
@isidentical, and the entire fal team for putting on an amazing conference. It’s incredible to be back at GMC and see how much it’s grown in just its second year.