Now streaming: “Watches of Cinema.” teddybaldassarre.com/cinema In this feature-length masterclass, we’re taking you on a journey that is nothing short of cinematic. Told in a 10-part, decade-by-decade guide, our resident movie and watch expert, Danny Milton, takes you through the culture-defining watches across movie and television history. This isn’t your typical movie-watch roundup. From Casio to Rolex and Cartier and everything in between, we’re uncovering what the film giants behind the camera wore, iconic silver-screen moments, and little-known tricks of the trade. Prepare to be surprised by both the timepieces and the films chosen. If you’re a movie lover and a watch enthusiast, you won’t want to miss this. Grab your popcorn, head over to our site, and be sure to let us know what you thought about “Watches of Cinema” in the comments. #Watches #WatchCommunity #WatchesofCinema

A treasure only emerges once.

We’re turning this hammer into a watch. #watches

The results are always worth it 😍. #watches

There’s something so cool about pocket watches, especially when they used to be train tracks before we got our hands on it.

Products mean a whole lot more when your story is attached to them. Watches made from your physical memorabilia that means something. These dials were made from a tank 😍

Stunning design with a 24k gold dial.

One of the coolest parts of some watches we ship is the hand engraved movements. Our products are already one-of-a-kind and this takes them to another level 😍.

Packaging is super important when shipping a product. The packaging should not only entice a user to open it but align with what your product is all about. Since we use reclaimed materials for our offering we should also use reclaimed materials for our packaging:

For many of our watches the straps are made by a local leather worker. Here’s a glimpse of what that process looks like:

One of the coolest parts about making watches is the machining process. Here’s a glimpse of what it looks like here at NOVO:

Sometimes we like to heat up metal and hit it with a hammer before machining components. Possibly the most fun part?

Sourcing historic & meaningful materials for our watches is such an exciting and creative process. Every project is a little different but here’s a look at how we source our train tracks:

Memories. On your wrist.

The Absolute. This was one of the first watches we ever launched. It was simple. Our logo was an upside down power sign and that actually spun as the hour marker. That was over 10 years ago and we still get emails asking for it.