Here’s some interesting and important data you might have missed.
My partners at
@oobit have published an analysis titled “Crypto Spending Moves Further Into Everyday Purchases,” which shows what crypto card users in Colombia, Uruguay, El Salvador, Vietnam, the Philippines, and South Africa are spending their money on.
Grocery stores lead the way in all countries. As I’ve noted in my previous posts, crypto cards are used primarily for everyday expenses - such as in-store purchases of $100 - $200 (and sometimes less), as well as trips to restaurants and cafes. I
t’s also worth highlighting subscriptions to various services, such as Netflix and similar platforms.
Vietnam stood out in this analysis. With 23% of spending in the “Hotels & Lodging” category, it’s likely that customers are using these cards during vacations or weekends.
Overall, it’s clear that crypto cards have gradually evolved from a niche use case into an everyday financial tool for meeting daily needs.