When the juice is worth the squeeze. Introducing ORANGE JUICE! A company that acquires, improves, and permanently holds cash-flowing businesses, backed by a Bitcoin treasury 🍊🔥 orangejuice.com/blogs/insigh…

Most owners know a transition is coming, but very few are actually ready. In one major study: 68% of owners had sought advice on a business transition. 78% still had no formal transition team. Only about 1 in 3 had a documented exit plan. That’s how otherwise good businesses can fail -- by not planning the handoff. 🍊

“A better-functioning ownership transition market could preserve jobs and local prosperity at scale. Effective transitions could keep up to 12 million jobs in place and protect about $250 billion in annual local spending power.” — McKinsey

The Produce Department is growing! We are looking for a part-time Social Media Manager. If you’re interested in joining us apply below: orangejuice.com/pages/hiring…

If only there was a… refreshing alternative. ORANGE JUICE. So sweet. 🍊

Most founders say they care about “legacy.” Almost none of them have defined what that actually means. Harvard Business School recommends starting with five groups: Yourself. Your family. Your employees. Your customers & partners. Society. Only after you prioritize what matters for each should you decide what happens to the company. Define → Explore → Experiment → Execute. Full article from HBS: hbr.org/2025/09/the-founders…

How it actually works when a business is part of ORANGE JUICE The operating company continues to run largely as it did before. Management stays in place and keeps day-to-day control. The brand, name, and customer relationships remain intact. Culture is preserved. What changes is the ownership and support structure: Permanent capital — no fund-life pressure to sell Access to shared resources, network, and operational tools Practical AI support from our in-house experts Performance-aligned incentives for management (in the spirit of the Berkshire model) Optional strategic advice without forced interference Founders can stay as involved as they want. If they later choose to step back, the structure is designed for continuity. Built for long-term compounding, not short-term extraction. 🍊

A permanent capital case study: Halma Halma is a UK-based industrial technology group and one of the strongest public examples of long-term, decentralized ownership — the same model we’re building at ORANGE JUICE. Founded in 1894, the modern model was shaped in the 1970s–80s under David Barber. It has been publicly listed on the London Stock Exchange for decades and today has an enterprise value of roughly £14 billion. What they do: They acquire small-to-medium niche technology companies and hold them for decades. Key elements of the model: Each company keeps significant autonomy, its own board, brand, and culture. Managers are empowered to run the business as if it were still their own. Focus is long-term compounding, not short-term financial engineering or forced exits. Growth is funded by strong internal cash generation. Recent results (FY 2026): Revenue £2.58bn · Adjusted EBIT £594m (23% margin) · ROTIC 16.2% · 47 consecutive years of 5%+ dividend growth Halma shows that permanent ownership combined with real autonomy can create exceptional long-term value, while giving founders a path that protects what they have built. That’s the kind of outcome more businesses deserve. 🍊

McKinsey calls it the “Great Ownership Transfer.” Harvard calls it the “Silver Tsunami.” Business Matters calls it “The Great Handover.” Either way, millions of American businesses are about to change hands. Whatever the name is, we’re here for it. 🍊

Building a business takes decades. Founders deserve more than one path when it’s time to transition ownership 🍊

The “Great Ownership Transfer” is underway. By 2035, roughly 6 million small and midsize businesses in the United States will face an ownership transition as baby-boomer owners retire. More than 1 million of those firms are viable candidates for continued ownership or sale. Representing up to $5 trillion in enterprise value. Supporting tens of millions of jobs across the country. This is the largest wave of small-business ownership transitions in modern American history. Millions of companies that employ tens of millions of workers will either change hands or shut down over the next decade. How this wave is handled will shape jobs, local prosperity, and economic mobility for decades to come 🍊 Full McKinsey report: mckinsey.com/institute-for-e…

Small & medium businesses are the backbone of the U.S. economy. Did you know that: There are 36.2 million small businesses — 99.9% of all businesses in the country. They employ 62.3 million people — 45.9% of the private-sector workforce. SMBs generate 43.5% of GDP and 35% of private-sector receipts. Small businesses have created the large majority of net new jobs over the past few decades. 61% of all net new jobs since 1995. 20.7 million net new jobs vs. 13.2 million from large businesses. In many recent periods they have accounted for 80–90% of net job growth. The local impact is even stronger: money spent at small businesses recirculates more in the community than spending at large chains. And for millions of Americans, starting or owning a business remains one of the most powerful and accessible pathways to economic mobility — building wealth, independence, and opportunity. It's important to protect that pathway 🍊 Sources & learn more: advocacy.sba.gov/2026/02/03/…

Orange Juice is hiring an investment associate. The position comes with a lot of upward potential as well. 🍊👇

"Free-market productivity pushes prices down. A credit-based system requires perpetual inflation just to survive. One system rewards building. The other rewards debasing." — @JeffBooth Full piece from Jeff here: jeffbooth.ca/articles/the-ca…